Now that you have the power of SiteSwan to create beautiful websites quickly and easily, the only thing you need to do is sell! So line up your ducks and start finding local prospects in need of a website. Generating leads isn’t hard at all. Here are some tips on where to look:
- Current Advertisers – It’s the most obvious place but often overlooked. Every one of your advertisers should be putting a web address in their print ads. If not, they either don’t have a website, or are not happy with their current one. Both are prime prospects for a SiteSwan website. Get in touch with all of your advertisers and see who’s ready to start building their brand on the web. It can be as simple as a friendly phone call to “update account contact info”. Go over basic contact information with each advertiser and ask for their website address, if they don’t have one ask if they would like some information on Your Publication’s new affordable web design service.
- Chambers of Commerce - There are literally thousands of local chambers of commerce for just about every area in the country. Each organization not only hosts monthly meetings where local business gather to meet and mingle with other local businesses, but almost every chamber has a directory (print and online) that features each member business, owner name, contact info, email addresses and website address. Have staff check each of your area’s chamber directories for website candidates. Send members an email offering affordable web design from a trusted local business. Check out this site that features a map with links to local Chambers in your Publication’s area: http://www.uschamber.com/chambers/directory/default
- Google it!- With local search and Google maps it’s easier then ever to find local businesses and contact information. Search restaurants, salons, dance studios, painters, etc. in your area to see who has a website listed or not. Get in touch with those who do not and explain that not having a website is a dead end for consumers searching for their products or services. Consumers will gravitate to those businesses with a strong web presence for their offline purchases over those businesses without a website (or a bad one). Try “Googling” your publication’s address in Google maps, zoom in and find hundreds of local businesses nearby. You can then click on each business to see who has a website and who does not. Check out the sample map below: