Are you in danger of falling off the cliff?
In a recent article, Clay Christensen talks about how newspapers have been notorious for avoiding taking the necessary steps to survive, even long after the disruptions of digital media became apparent. Mostly due to the fact that many newspapers have continued to enjoy strong growth and profits in their core business and traditional media, managers continue to ignore the obvious trends and threats of digital and emerging media. For those publishers that don’t begin to position themselves to provide multimedia solutions for their readers and advertisers, they are likely to find the cliff of...
Read MoreCreative Ways to Package Print and Web
Here are some creative ways SiteSwan Publishers are packaging web design with their print products to offer valuable solutions to their advertisers and profitable results for their publication. 1. Website Directory in Print – this is a great way to ad content to your publication and exposure for your advertisers. Include a Website Directory in your print publication each month featuring web addresses to local shops’ websites. Offer the listing to any local business, but include it at no cost for those advertisers that you build sites for. It increases the value for your website...
Read MoreWhy Print Publishers Love SiteSwan
Smart Print Publishers are embracing web design using the SiteSwan website builder. What makes web design so attractive to these forward thinking publishers? 1. Websites have become “standard” – Today, every small business is expected to have a website. Websites are no longer limited to specific industries, markets, larger businesses, or ecommerce. An informative, search friendly, mobile ready website is now an expected and essential element to any small business. With 97% of American consumers using online media to research products and services, EVERY small business needs a...
Read MoreThe Elusive New Business Model
In a recent edition of T.I.P., Marc Wilson pointed out that there is very slow progress amongst publishers to lock into a secure new revenue model. A recent Pew Research Center study pointed out that “the shift to replace losses in print ad revenue with new digital revenue is taking longer and proving more difficult than executives want” at newspapers throughout the country. Here are some of the more interesting points: Newspapers that are making significant internal changes are doing better than those who aren’t. Most publishers are not putting in the kind of...
Read MoreSimplifying Digital is Paramount
Nicely put by Larry Allen from ClickZ, “publishers are constantly looking for better ways to manage their supply and extract maximum dollars from their inventory.” As more options for media consumption arise, business owners are feeling very confused about how best to spend their marketing / advertising dollars. “Simplifying digital is absolutely paramount if we want our industry to thrive.” SiteSwan has simplified the process of building out websites for advertisers and making digital sales that are much easier to profit from. Here are some of the ways...
Read More4 Keys to Long-Term Growth
In a previous post, we addressed the fear of Cannibalism and concerns that website and digital media sales can cannibalize your print sales. We concluded that neglecting digital media caused more threat to your business than incorporating it into your product mix. Below you will find 4 keys that will help keep you on the path for a long successful future utilizing all media forms and maintaining your position as the connection between advertiser and consumer. 1. Control all media forms by remaining as the connection through which advertisers reach customers. This includes controlling...
Read MoreAbout SiteSwan
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