Web design pandemic proof business

9 Reasons Why Web Design is a Pandemic-Proof Business

Published on May 4, 2021

There’s no getting around the fact that the COVID-19 pandemic has affected just about every industry and business to some extent or another. Nearly 30% of all small businesses across America have experienced a decrease in sales since the start of the pandemic. Many businesses have closed permanently, while others are still struggling to recover from the fallout of the past year. Entire industries were turned upside down – the restaurant and hospitality industries, for example, have had no choice but to completely revamp entire business models in order to survive.

It is truly one of the scariest economic times in modern history, and many experts believe that we will be dealing with the repercussions of COVID-19 for years to come. For entrepreneurs looking to start their own business, it’s never been more important to choose an industry that is not only lucrative now, but stable enough to survive the threat of another pandemic.

Enter web design: one of the few industries that has not only survived, but actually thrived throughout COVID-19. Many web designers are flourishing as small businesses continue to scramble to get their business online. At SiteSwan, we’ve seen a huge uptick in new resellers joining our program, and achieved a record number of sites built and sold on our platform during the last 12 months. If you’re thinking about starting your own business, here are 9 reasons why web designers haven’t seen a slowdown the way so many other professionals have, and why web design is a pandemic-proof business.

1. Every Business Needs a Website (and Always Will)

While having a strong web presence was once considered a way to edge-out the competition, it’s now a requirement just to stay in the ring. A professional website is no longer an exception, it’s an expectation. Websites are like phone numbers – an essential part of doing business. Regardless of how well or poorly the economy is performing at any given time, nothing is going to change the fact that if a business is looking to succeed, it’s going to need, and keep, a well-designed website.

2. Digital Marketing Services will Continue to Rise

Demand for digital services has increased since the start of the pandemic. When face-to-face sales or gathering in large groups are off the table as options, the logical next step is to take things online. Throughout the COVID-19 pandemic, businesses realized that there was a need to invest in improving their online presence and streamlining digital marketing efforts. Updating or revamping their company website, incorporating virtual meetings, improving their social media presence and investing in online marketing quickly became a top priority for small businesses everywhere. This demand will continue to grow as many businesses are just finally getting around to doing this now or have yet to even get started, but will inevitably have to.

3. You Can Work Safely from Home

One of the biggest perks of being a web designer is that you can work from the comfort, and safety of your own home. From building sites to communicating with clients, you can easily operate your entire business from a home office (or couch), as long as you have a computer, smartphone and reliable internet connection. This means there’s no need to unnecessarily expose yourself to COVID, crowded subways, rush hour traffic or the muffled din of a downtown office. Plus, who doesn’t like not having to physically be anywhere at a certain time each morning?

4. Internet Usage and Online Shopping Surges During a Pandemic

With more people spending time at home during the pandemic, internet usage has seen a huge spike. When consumers are spending more time online, that means more opportunities for businesses to be seen online. Without a quality website, a business can’t benefit from this increased audience size. Some of that time was spent shopping online as well. According to the US Department of Commerce, people spent 44% more in online sales during Q2 of 2020 than they did in Q2 of 2019. Today, many people buy nearly everything online as it saves them a trip to the mall, minimizing their exposure to COVID. But before a mom and pop shop can start selling their products online, they need a well-designed website. This spells huge opportunities for local web designers.

5. You’ll Never Need to Shut Down

Unlike restaurants, beauty salons, movie theaters and other businesses that rely on being open to the public, web designers don’t have to worry about the threat of being forced to close for a period of time due to COVID-19 or another pandemic. If the state or federal government sets restrictions about who can do business and how, chances are it won’t affect you or your web design business. Since you can work remotely from home and communicate with clients via phone, email and text, you can continue to operate your business without a hitch.

6. Web Design Provides a Steady Stream of Income

While other businesses experienced a huge dip in sales during the past year, web design offers a reliable source of stable, recurring income. Not only do you generate upfront income from the initial site design, but you can continue to get paid the same amount every month for each site you sell through hosting and maintenance fees. This monthly revenue stream will continue to grow exponentially with each client you take on, providing a passive stream of income that you can depend on, especially in times of emergency. Most small businesses have a “set it and forget it” attitude when it comes to their website and very few businesses will put their website “on hold” just to cut costs, even during dire times. Plus, if you’re selling websites to a variety of different industries, you’ll have an even more diversified client base to pull revenue from.

7. It’s Affordable to Start Up 

Some businesses require loans or dumping your entire life savings into giant upfront costs just to get things off the ground, which is fortunately not true of web design. Web designers who work from home enjoy virtually no overhead, as things like storefronts, office space, leases, heavy equipment, employees and inventory are largely unnecessary. With software options like SiteSwan, you can have everything you need to get started and grow a successful web design business for a low, flat monthly fee. This also makes web design a far less risky venture since you don’t have to pay a variety of different vendors to help you find your footing.

8. You Don’t Need to Have a Degree or Experience

While it never hurts to know your way around a computer and familiarize yourself with the industry, advanced technical knowledge simply isn’t necessary in today’s world for those who are looking to design beautiful and highly functional websites. If you choose the right platform to work on, you won’t need to worry about having to invest in a degree or gain previous experience to do great work. SiteSwan makes it easy to create professional, fully responsive websites without any code, programming or technical experience required. We even provide ongoing training and technical support to help you succeed.

9. It’s Flexible and Can Be Run Part-Time

Being a web designer offers a great deal of flexibility in life. Between making your own schedule to better manage work-life balance, getting to choose who you work with and how, and determining exactly how much time and effort you want to put into a project, web design is the ultimate job for creatives who are looking to build a stable career without having to play by the 9-to-5 rules. This is especially valuable during challenging times when you might need to assist your spouse, tend to sick family members, help your kids learn remotely, or even move to a new location. You can even run your web design business part-time or in conjunction with another job offering you the flexibility to devote as much time and energy to it as you like.

Launch a Pandemic-Proof Web Design Business with SiteSwan

The COVID-19 pandemic has affected so many industries negatively, but many people overlook the industries that have actually done better as a result of the changes that COVID has forced upon us. The web design industry has truly thrived during this tumultuous time and when you step back to understand why, it begins to make perfect sense. Web design has proven pandemic-proof and turning your attention to it can mean significant long-term benefits.  Start building your career as a web designer today with SiteSwan!

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