SiteSwan Blog
Discover tips & strategies and stay up-to-date with news and updates regarding our website reseller program.
September 17, 2020
With everything going on in the world from the global coronavirus pandemic to wildfires to economic uncertainty, it’s never been more important to have a financial safety net that you can rely on. A financial safety net is meant to protect you and your family, at least in part, if something unexpected happens - such as losing a job or falling ill. Whether it's full-time or part-time, building and selling websites can provide a reliable and steady source of income to keep you financially stable in any economic climate.
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With everything going on in the world from the global coronavirus pandemic to wildfires to economic uncertainty, it’s never been more important to have a financial safety net that you can rely on. A financial safety net is meant to protect you and your family, at least in part, if something unexpected happens - such as losing a job or falling ill. Whether it's full-time or part-time, building and selling websites can provide a reliable and steady source of income to keep you financially stable in any economic climate.
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SiteSwan's Reputation Management feature is proving to be a valuable tool for many SiteSwan Resellers. It's the first true expansion of SiteSwan's services beyond web design, and it's ideal for anyone interested in selling digital marketing services to small businesses. But what exactly is it? It's a new tool that helps small businesses easily manage and respond to online reviews while also helping them increase their average star rating across the major review sites.
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If you’re a web designer or run a digital marketing agency, offering Reputation Management to your clients can be an easy up-sell opportunity and a great way to expand your services, improve client retention, and increase your revenue. Understanding the basics of Reputation Management and why online reviews are important, will help you be able to successfully integrate it into your product offerings and sell it to your clients.
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6 Back to School Marketing Ideas for Web Designers
All across the U.S., school is back in session. That means kids are heading back to class, traffic is heavier, commutes are longer and schedules are busier. For many web designers, especially those that are parents, September seems to fly by in a blink of an eye. That doesn't mean your web design business needs to suffer, though. Here are 6 back to school marketing ideas to promote your web design business and make the most of the upcoming school year.
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6 Businesses that Need a Website Now
The COVID-19 crisis has a had a huge impact on small businesses everywhere. For some, a website has become their only chance for survival. For others, a website is allowing them to keep up with increased demand due to the pandemic. Whether you are looking to start or grow your web design agency, consider focusing your sales efforts on these 6 businesses that need a website now more than ever.
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7 Steps to Launching a Successful Web Design Business with SiteSwan
One of the biggest questions entrepreneurs struggle with when starting a new business is what to do first? Kicking off a new business, especially one in an industry you've never worked in before, can leave you curious about which steps you need to take to get the business off the ground.
Starting a web design business is fun and rewarding, but like anything, it takes time, hard work, and dedication to find success. As a future business owner in this space, you should have the beginning stages of ownership planned out. Use these steps as a guideline to show you the simple path to a successful launch.
Starting a web design business is fun and rewarding, but like anything, it takes time, hard work, and dedication to find success. As a future business owner in this space, you should have the beginning stages of ownership planned out. Use these steps as a guideline to show you the simple path to a successful launch.
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3 Ways to Make Money with SiteSwan
Let’s face it, one of the main reasons people start their own web design business is the money. Web design is an extremely lucrative industry with high profit margins, recurring income and uncapped earning potential. Whether it’s part-time or full-time, building and selling websites can be a great business opportunity and provide a steady stream of revenue that you can count on for years to come. With SiteSwan, anyone can start their own web design agency and grow a profitable business with multiple streams of income. Here are the 3 primary ways you can make money as a SiteSwan Website Reseller.
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10 Ways to Get Web Design Clients
Whether you’ve been building websites for years, or just starting out, finding new customers is the key to growing a successful web design business and generating a steady stream of passive income. Take the guesswork out of finding clients in your area and check out these 10 ways to generate local leads so you can start selling more websites today.
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6 Reasons to Start a Web Design Business During COVID-19
Have you been thinking about starting your own web design business? Don't put your entrepreneurial dreams on hold. Despite COVID-19's impact on the global economy, many industries are flourishing and businesses everywhere still need a website. In fact, this is a great time to build and sell websites to local businesses in your area. Here are 6 reasons why you should start a web design business during COVID-19.
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Overcoming Common Objections When Selling Websites to Local Businesses
When prospecting for potential website clients, it’s important to be prepared for any possible reason why a business owner may say that they do not have or need a website. Not only is it important to know what they might say, it’s more important to know how to eliminate these excuses by addressing their real underlying concerns with valuable solutions.
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How to Sell Websites to Small Businesses in 5 Easy Steps
If you're looking to grow a successful web design business, you need a scalable website building platform like SiteSwan. You also need an effective and scalable sales process that will allow you to consistently and quickly take on new clients. Below we outlined the 5 exact steps we used to successfully grow our own web design agency using the SiteSwan platform.
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Create Your Own Economic Stimulus Package Building Websites for Small Businesses
The coronavirus (COVID-19) has impacted many people’s lives both physically and financially. Millions of Americans are without jobs and unemployment rates are at record highs. Not knowing if and when you’ll be back to work is a very scary feeling. Sure, an extra check from the government is nice, but it's not nearly enough for most people. For those who want to take control of their own financial future, self-employment is a great option.
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It feels like the world is shutting down. With the spread of coronavirus (COVID-19), we are facing new challenges everyday. It’s easy to just accept our losses, hunker down and wait for better times. But many web designers are taking different approach; continuing their sales efforts, building sites, finding new opportunities, and experiencing record-breaking growth and in these unprecedented times. You can too.
Here are 8 tips to help you sell websites despite the COVID-19 pandemic...
Here are 8 tips to help you sell websites despite the COVID-19 pandemic...
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With everything going on in this country surrounding the COVID-19 pandemic, you might be wondering “Which businesses actually need a website now?”. The truth is, over the last few weeks, we’ve seen record numbers for new sites launched on the SiteSwan platform. With social distancing and stay-at-home orders in effect, small businesses are depending on their online presence now more than ever. The demand for affordable web design is on the rise and many SiteSwan resellers are reaping the benefits. Businesses need a website and they need it fast. For some it’s a matter of survival.
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With the recent global developments surrounding the novel coronavirus (COVID-19) pandemic, small businesses everywhere are being forced to think outside the box in order to survive. For many, who cannot conduct business as usual by being in the office, at the store, or seeing customers, relying on their website is their only hope. Here are 5 ways small businesses can use their website to make it through these challenging times.
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Addressing Client Concerns in Uncertain Times
How Agencies can Respond to the COVID-19 Crisis
I recently got an email from one of our SiteSwan Resellers who wanted to know the best way to address her client's concerns about investing in a new website in the midst of the COVID-19 pandemic. While her client knew they needed a new website, they were hesitant to move forward with everything going on in the country. She wanted to know how to respond?
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I recently got an email from one of our SiteSwan Resellers who wanted to know the best way to address her client's concerns about investing in a new website in the midst of the COVID-19 pandemic. While her client knew they needed a new website, they were hesitant to move forward with everything going on in the country. She wanted to know how to respond?
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5 Healthy Reasons to Work from Home
Starting a home based web design business is not only be a great business opportunity, it might even be beneficial for your health. Here are 5 reasons to start your own web design business and work from home.
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1. Avoid germs
Working from home can help you avoid harmful germs that you might otherwise come in contact with on a daily basis commuting to and from work. Mass transportation, crowded office buildings, closed door meetings, public bathrooms and elevators all expose you to other peoples’ germs and increase your risk of getting sick...
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How to Sell Reputation Management to Local Businesses
SiteSwan's new Reputation Management feature allows you to white label and sell review monitoring and reputation management services to your existing web design clients and other local businesses. Selling reputation management is a great way to add value to the services you are already offering, differentiate yourself from the competition and generate a new stream of recurring revenue. Below we outline some of the main steps and tips for effectively selling Reputation Management as a service.
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8 Ways to Improve Website Accessibility and ADA Compliance
The ADA (Americans with Disabilities Act) protects the rights of individuals with disabilities and helps ensure that "places of public accommodation," including websites, are accessible to anyone including people with disabilities. While there are currently no exact prescriptions for making your website 100% ADA compliant there are several things you can do to help protect yourself from legal liability and improve your website's accessibility by following these best website practices.
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Back-to-School Means Back-to-Business: It's Prime Time for Web Design
September is here and that means it’s back-to-school season. For students, it’s a new beginning and a fresh start to the coming year. For parents, it means getting back into the hectic school routine. For local business owners, many of which are also parents, they can now re-focus on their business because the kids are back to school. And now is the time to act for web designers. Everyone is in the mindset of making a fresh start, and this is the time when small businesses are ready to launch their new sites and other new marketing initiatives.
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Let me start by saying we all know a slow loading website when we see one. And we all get frustrated by them.
Websites that take a long time to load can turn off visitors who are coming to your site and can potentially turn away hundreds of customers in the process. There is no argument there. That’s why at SiteSwan, we spend a lot of time optimizing our websites for fast load times on all devices, and it shows – check out your website built on SiteSwan from any device and you will witness lightning-fast load times nearly every time. So you may be wondering why your Google PageSpeed Insight score isn't a lot higher?
Websites that take a long time to load can turn off visitors who are coming to your site and can potentially turn away hundreds of customers in the process. There is no argument there. That’s why at SiteSwan, we spend a lot of time optimizing our websites for fast load times on all devices, and it shows – check out your website built on SiteSwan from any device and you will witness lightning-fast load times nearly every time. So you may be wondering why your Google PageSpeed Insight score isn't a lot higher?
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Case Study: Pipestone Publishing
Case Study by Jim Haigh - Swimming mightily upstream against the gloomy narrative of "News Deserts," the Pipestone County Star has not missed its weekly deadline even once in 139 years. The family owned media company's track record is even more remarkable when you consider the fact that the thermometer rarely pushes above freezing between Election Day and Easter.
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Case Study: eBusiness.Works
Case Study by Jim Haigh - A Christian family man from Texas, forced into a career change, discovers SiteSwan as a way to make a great living helping small businesses thrive online. It’s a compelling story about how a preacher turned into a White Label Website superstar, while staying grounded in family and faith, and finally discovering the freedom to do what he wants, when he wants.
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SiteSwan Announces New Integration with AgeVerify
November 6, 2018 - Great news for SiteSwan Website Builder white label resellers! Opportunity knocked, and we whipped the door wide open to serving some of the fastest growing industries in your markets.
Business is booming in hometown beer. According to the Brewers Association, the number of small and independent craft brewers grew another 16% in 2017, with a total now eclipsing 6,300 on Main Street, USA. Local wineries are experiencing similar growth. And with the surge in alternatives to conventional cigarettes comes phenomenal growth in local retailers catering to electronic alternatives and other vaping products.
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Business is booming in hometown beer. According to the Brewers Association, the number of small and independent craft brewers grew another 16% in 2017, with a total now eclipsing 6,300 on Main Street, USA. Local wineries are experiencing similar growth. And with the surge in alternatives to conventional cigarettes comes phenomenal growth in local retailers catering to electronic alternatives and other vaping products.
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Case Study: Genesee Valley Penny Saver
Case Study by Jim Haigh - In only their first 9 months as a SiteSwan Website Builder white label reseller, the Genesee Valley Penny Saver has significantly enhanced their customer relationships. Having already designed over a dozen engaging and effective websites, with even more in production, the family-owned publishing company founded in Avon, New York back in 1948 has, "rapidly evolved into a one-stop solution for our local businesses," reports Marketing Manager, Mary Shepard.
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Case Study: Exchange Media Group
Case Study by Jim Haigh - The family owned Exchange Media Group is proudly primed for their 40th Anniversary. The publishing company that Will Thomas and sister Katie McNabb's father, Bill, founded in 1979 "to connect buyers and sellers" is successfully weaving together the print and digital landscape of the communities they serve. Today they are "making connections" exponentially, and the future looks brighter than ever.
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Case Study: Delta Digital Strategies
Case Study by Jim Haigh - The Mathes brothers, Joe and Mike, grew up with printer's ink in their veins, working together as kids at their father's newspaper. They founded Delta Publications in 1988, with strong growth in their first 20 years, but found themselves face to face with an advertising sales wall during a sudden, steep national decline in print ad sales. By embracing SiteSwan, they discovered other digital solutions – tools that helped them break through that wall and justified starting a digital agency sister company with responsive website design revenue at its core.
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Jim Haigh Joins SiteSwan Team
July 2, 2018 - Jim Haigh dives into the SiteSwan lake as our new Product Evangelist, bringing a lifetime of championing entrepreneurs and Small Businesses (SMB’s) to our White Label Website Reseller Program. Jim will lead strategic initiatives to cultivate Reseller growth, harness partnerships and 3rd-party Integrations, and spread the word of SiteSwan opportunities across the digital landscape.
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Major New Feature Announcement: SiteSwan has Teamed Up with Stripe to Offer Hassle-Free Client Billing
Jun 19, 2018 - We know that one of the biggest challenges in running your local web design firm is managing client billing and keeping track of past due payments. With SiteSwan’s new Client Billing feature and Stripe integration, SiteSwan resellers can easily charge their small business clients from the same dashboard they're already using to build and manage their websites. All it takes is 1 click to sync SiteSwan's website building platform to a Stripe account.
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SiteSwan Feature Releases for the 2nd Half of 2017
Dec 13,2017 - We’re constantly improving the SiteSwan website building platform for our resellers by adding and enhancing features. We believe that for SiteSwan to remain the easiest, fastest way to build beautiful websites for small businesses, we have to continually innovate and evolve as a white label website builder.
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How to Price E-Commerce Websites and Profit
Jun 20,2017 - Many small business owners say they want to do e-commerce. Of course they do! The prospect of boosting sales around the clock and offering products to people from around the world is very enticing.
And it’s easy for you to get caught up in this excitement too. As their web developer, you’d love to be able to brag about your website client who boosted business by 50% by working with you!
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And it’s easy for you to get caught up in this excitement too. As their web developer, you’d love to be able to brag about your website client who boosted business by 50% by working with you!
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How to Add Off-Site Links to Site Navigation
Jun 8,2017 - Your site navigation is one of the very few things that stays constant from one page of your site to the next. It’s a visually reliable reference point for the user – something they can always come back to if they feel lost, want to see what’s next, or want to backtrack. It also serves as a sort of guide or roadmap of how to experience the website.
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Easily Add E-Commerce to any SiteSwan Website with our Shoprocket Integration
May 20, 2017 - At SiteSwan, we’re all about making things quick and easy for you. The folks at Shoprocket happen to agree with that sentiment as well.
Everyone wants to sell something online, right? We all love the idea of people logging onto our site to purchase something while at home in our pajamas.
But building an e-commerce store is extremely difficult, tricky, time consuming, and expensive. That is, until now.
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Everyone wants to sell something online, right? We all love the idea of people logging onto our site to purchase something while at home in our pajamas.
But building an e-commerce store is extremely difficult, tricky, time consuming, and expensive. That is, until now.
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The Trouble with Big Business Digital Marketing Vendors
Apr 27,2017 - The percentage of small businesses that do not have a website remains steady at around 45% (cited here), but it’s not because salespeople aren’t trying.
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What Every Small Business Needs for Effective Local Marketing
April 16, 2017 - Small businesses, in general, have limited budgets. And, generally speaking, most small business owners have clients who are almost all within a very short driving (or walking) distance from them. Since they’re not likely to get customers from far away, their options for marketing their business are fewer than the larger businesses you see advertising on TV.
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Enhance Coupons by Adding Images, Colors, and More
Mar 7,2017 - Coupons are the lifeblood for many small businesses. According to a report by Inmar, 2.9 billion coupons were redeemed in the U.S. in 2013. For many shoppers, buying decisions are influenced by money-saving coupons that they find on small business websites.
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We Updated Our Website Content Editor
Feb 27,2017 - Your Content Editor just got a lot prettier.
Surprise! Next time you log into one of your SiteSwan sites, you’re going to see a much more beautiful content creation interface. It’s been totally redesigned from the ground up to make you and your clients feel more up-to-date.
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Surprise! Next time you log into one of your SiteSwan sites, you’re going to see a much more beautiful content creation interface. It’s been totally redesigned from the ground up to make you and your clients feel more up-to-date.
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Hide Site Credit From Your Client Websites
Feb 21,2017 - Giving yourself credit on the bottom of every customer site is an EXCELLENT way generate referral leads. People see the awesome work you do, they click your name to find out who did it, they see your site, and then they contact you to do their website. Win!
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How do you make money with SiteSwan?
Feb 7,2017 - How do you make money as a SiteSwan website reseller?
Our white label website builder is not just designed for speed, it's built for profit. Build and sell websites faster and easier than ever before and keep prices affordable.
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Our white label website builder is not just designed for speed, it's built for profit. Build and sell websites faster and easier than ever before and keep prices affordable.
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New Statistics Available to Measure User Engagement
Feb 1,2017 - As behavior on small business websites change, so too does the need to measure that behavior.
Did you know that about 55% of all traffic to small business websites is from mobile devices? With that said, wouldn’t you like to know how people are using your clients’ websites?
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Did you know that about 55% of all traffic to small business websites is from mobile devices? With that said, wouldn’t you like to know how people are using your clients’ websites?
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All SiteSwan Sites are now Secured with SSL
Jan 23,2017 - Keeping information secure online is likely a top priority for you. Most small business owners feel the same way. That’s why we recently rolled out automatic SSL support for all SiteSwan sites with custom domains!
What is SSL?
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What is SSL?
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Hide the Homepage Link for Better Landing Page Designs
Nov 22,2016 - You already know that SiteSwan is an awesome website builder that lets you quickly & easily create stunningly beautiful websites for small businesses…but now it’s easier to use it for something else: Landing Pages.
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A True White Label Website Builder
Nov 21,2016 - SiteSwan has always been a “White Label Website Builder” solution for building websites for small businesses…so none of your clients ever have to know you’re using SiteSwan. But what about the people you hire to work for you like freelance designers or sales people? How can you prevent them from knowing that you are using SiteSwan to run your web design business?
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Why Selling Websites to SMALL Businesses has BIG Potential
Sep 28,2016 - Would you rather have 5 big clients pay you $1,000/mo each? Or would you rather have 50 smaller clients pay you $100/mo each? The idea of getting huge checks every month from just a handful of clients rather than collecting smaller invoices from a larger number of customers may sound appealing at first. But there's a lot more at risk.
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5 Ways to Land Your First Web Design Client as a SiteSwan Reseller
Jul 6,2016 - It seems like your first web design client is always the hardest client to get. But once you sell your first website, every sale thereafter will only get easier. You’ll have more confidence, find your niche, learn the ropes and build referrals. And with the SiteSwan Website Reseller Program, we will help you every step of the way. That’s why it’s so important to get started right away and follow these tips to land your first client ASAP!
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Looking to Start a Business in Florida?
Jun 9,2016 - Are you an entrepreneur looking to start a business in Florida? The the SiteSwan Website Reseller Program may be the perfect opportunity for you!
Florida is a great state to start a web design business. The Sunshine State welcomes small businesses and has plenty of opportunity.
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Florida is a great state to start a web design business. The Sunshine State welcomes small businesses and has plenty of opportunity.
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What’s the Difference Between Responsive & Mobile-Friendly Website?
Apr 21,2016 - Many people get the terms “responsive,” “mobile site,” and “mobile-friendly” website confused. They are similar, but at the same time, very different.
When Google made the switch last year to favor mobile-optimized websites, it had a big impact on the web design industry. Sites that are not mobile-optimized are suffering in mobile searches. So many business owners have to figure out how to make their sites mobile-optimized. SiteSwan is solving for this.
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When Google made the switch last year to favor mobile-optimized websites, it had a big impact on the web design industry. Sites that are not mobile-optimized are suffering in mobile searches. So many business owners have to figure out how to make their sites mobile-optimized. SiteSwan is solving for this.
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Is Your Website Safe on WordPress?
Sep 26,2015 - Another day, another WordPress hack…at least that’s what it feels like.
Early September, 2015 saw another widespread WordPress hack – this one topping over 6,000 WordPress installations per day at one point. This particular hack loaded malware onto site visitors’ computers.
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Early September, 2015 saw another widespread WordPress hack – this one topping over 6,000 WordPress installations per day at one point. This particular hack loaded malware onto site visitors’ computers.
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Embracing Changes in Web Design
Aug 27,2015 - Web design has been around since the 1990’s. It’s seen tremendous evolution over those years. At the same time, web design agencies have evolved as well.
Many web design agencies have a niche that they stick to. From Day 1, they consistently go after the same types of clients, with the same types of budgets, offering the same types of services. Sure, maybe they switch up technology from time to time, but it’s always with the same end goal.
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Many web design agencies have a niche that they stick to. From Day 1, they consistently go after the same types of clients, with the same types of budgets, offering the same types of services. Sure, maybe they switch up technology from time to time, but it’s always with the same end goal.
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