SiteSwan Blog

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Welcome to Our Blog

Discover web design tips & strategies and stay up-to-date with news and updates regarding the SiteSwan White Label Website Reseller Program.

How to Sell Websites to Restaurants: Everything You Need to Know 

How to Sell Websites to Restaurants: Everything You Need to Know
How to Sell Websites to Restaurants: Everything You Need to Know
Published on January 24, 2023
Websites are the foundation of restaurant marketing. With over 660,000 restaurants in the US, the demand for effective web design is quite high in the industry. However, they need the right services for their website, as a DIY site doesn't cut it anymore.

Well, that's where you come in. Let's talk about how to sell websites to restaurants in 2023!

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How to Select the Best Business Name for Your Web Design Agency

Best business name
Published on December 20, 2021. Updated on January 16, 2023.

There are currently more than 30 million small businesses operating across the United States. They offer valuable products and services and 71% of these businesses use their website to advertise and market the products and services they sell. So if you are planning to start a web design agency, there is plenty of work out there!

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SiteSwan 10 Reasons Why Web Design is a Great Business to Start in 2023
SiteSwan 10 Reasons Why Web Design is a Great Business to Start in 2023
Published on January 9, 2023

Have you been thinking about starting a business in 2023? If so, you may be thinking about the best business to start in 2023. What industry should you go into? What type of business makes the most type of money? What business will you enjoy doing?

One of the best businesses to start this coming year is one that is in high demand and easy to get going. You should start a web design company this year and here's why... 

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SiteSwan The 30 Second Sales Pitch for Web Designers That Really Works
SiteSwan The 30 Second Sales Pitch for Web Designers That Really Works
Published on December 30, 2022

Not a fan of cold calling? Don’t worry, our 30-second website sales pitch can help you navigate these types of calls as you sell websites to clients. Not only that, but statistics show that people are a lot more open to sales calls than you might think.

We know. It’s tough to know how to market yourself. That's where our 30-second sales pitch comes in. This strategy is a great way to succinctly share what you do and why someone should hire you. Sit tight as we walk you through exactly what to say.

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Siteswan 7 tips for designing better looking websites for your clients
SiteSwan 7 Tips for Designing Better-looking Websites for Your Clients
Published on December 26, 2022

We all know that the look and feel of a website are important, but did you know that design can actually impact a site’s performance and trust? In fact, 94% of users in a recent study expressed that bad design led to mistrust in the websites they visited.

When you design great looking websites, you’re not just creating a site that’s attractive. You're also improving its performance and its value. This could all lead to a faster sale, a happier client, and more money in your pocket.

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Sell reputation management
Updated on December 19, 2022

SiteSwan's Reputation Management feature is proving to be a valuable tool for many SiteSwan Resellers. It's the first true expansion of SiteSwan's services beyond web design, and it's ideal for anyone interested in selling digital marketing services to small businesses.

But what exactly is it? It's a tool that helps small businesses easily manage and respond to online reviews while also helping them increase their average star rating across the major review sites.

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 If Not Now, When? How to Make Time to Work on Your Web Design Business 

Make time for your business
Published on December 27, 2021. Updated on December 12, 2022.

So you're thinking about starting your web design business but are concerned about the time commitment. Maybe you're already running your own agency but are struggling to find the time to focus your efforts on growing your business. The good news with owning your own business is that you can set your schedule and work at your own pace.

Whether you are running your business full-time or as a side hustle, consider implementing these 8 strategies to help you maximize your time so you can work smarter not harder.

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The Top 3 Questions People Ask about the SiteSwan Website Reseller Program

The top 3 questions people ask about the siteswan website reseller program
The Top 3 Questions People Ask about the SiteSwan Website Reseller Program
Published on December 5, 2022
If you’re thinking about starting your own web design business with SiteSwan, we encourage you to do your research, take your time, request a demo and learn more about what has made our reseller program such a success over the last decade.
To assist you during the decision making process we compiled the top 3 questions people ask about the SiteSwan Reseller Program, along with the answers. 
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The Top 4 Ways to Sell Websites to Small Businesses 

SiteSwan The Top 4 Ways to Sell Websites to Small Businesses
SiteSwan The Top 4 Ways to Sell Websites to Small Businesses
Published on November 21, 2022
As the owner of your own web design business, you want to make sales a top priority. When selling websites to small businesses, it’s important to use a combination of different sales methods. There isn’t a ‘one size fits all’ approach but there are a few highly effective ways that can bring you success, as long as you’re willing to put in the time and effort to try new things out.

Keep reading to explore the four most effective ways to sell websites to small businesses.

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Your Guide to Switching to Google Analytics 4

SiteSwan Your Guide to Switching to Google Analytics 4
SiteSwan Your Guide to Switching to Google Analytics 4
Published on November 14, 2022
Google Analytics is a great tool to use if you're interested in helping your clients make sense of their website performance. However, it's important to know that in July of 2023, Google will officially sundown Universal Analytics, forcing millions to make the switch to Google Analytics 4.

What does this switch to the new Google Analytics mean for you? This quick guide will walk you through everything you need to know and then guide you through the transition process step-by-step.

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8 Tips for Choosing the Right Website Imagery

Siteswan 8 tips for choosing the right website imagery
SiteSwan 8 Tips for Choosing the Right Website Imagery
Published on November 7, 2022
As a web designer, it's important to select pictures that accurately represent the overall feel of the website you're working on. When it comes to choosing images, don't underestimate the power of a great photo.

The task of selecting the right images for a website you’re designing can be tricky, but it's worth taking the time to pick the best pictures that fit your client’s brand and message. In this article, explore tips for choosing the right images that attract and engage your target audience.

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5 Signs it's Time to Fire a Client (and tips for letting them go) 

Siteswan 5 signs it's time to fire a client (and tips for letting them go)
SiteSwan 5 Signs it's Time to Fire a Client (and tips for letting them go)
Published on October 31, 2022
Any experienced business owner knows that some customers are easier to work with than others. Sometimes you can encounter a client that can be tough to work with or that really pushes your buttons.

While the decision to fire a client isn't easy, it could very well be the best decision to make for you and your business. To help you decide if it’s time to part ways with a client, take note of the following 5 warning signs and tips below to guide you through the process.

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How to Choose the Right Legal Structure for Your Business

Siteswan how to choose the right legal structure for your business
How to Choose the Right Legal Structure for Your Business
Published on October 24, 2022

You've got a great business idea, and now you're ready to make it happen. But before you can start turning your dream into reality, you need to choose the right legal structure or entity for your business. The wrong choice could mean costly penalties and legal headaches down the road. So how do you choose?

If you’re not sure where to begin or what kind of entity you should pick, this guide will help explain your options and help you select the best one for your business.

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Why You Shouldn't Wait Until After the Holidays to Start a Business

Why you shouldnt wait until after the holidays to start a business
Published on December 16, 2021. Updated on October 17, 2022.

Around 543,000 new businesses are started each month. If becoming an entrepreneur and making your career dream a reality is part of your New Year's resolutions, why wait?

There is no time like the present to start the process of launching a small business. Plus, there are many great benefits to starting a business during the holiday season, which are featured in this article.

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10 Habits of Being a Successful Entrepreneur

Siteswan 10 habits of being a successful entrepreneur
SiteSwan 10 Habits of Being a Successful Entrepreneur
Published on October 10, 2022

If you’re a new entrepreneur, you’re probably filled with excitement, passion and determination – all qualities that make a great business owner. Although, you may also be harvesting some feelings of fear and uncertainty which is completely normal for any new entrepreneur. As you begin your new endeavors, you’ll want to identify ways to help you stay motivated and focused so you can stay the course on the fast track to success. 

While every entrepreneur’s journey and experience will be different, there are certain habits of successful entrepreneurs that you can adopt to boost your own career and business.

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5 Reasons Why a Small Business Needs a New Website Before the Busy Holiday Season

Siteswan 5 reasons why a small business needs a new website before the busy holiday season
SiteSwan 5 Reasons Why a Small Business Needs a New Website Before the Busy Holiday Season
Published on October 3, 2022

It's no secret that the period from Thanksgiving to New Year's Day is the busiest time of year for many small businesses. What might be surprising, though, is that the holidays are actually a great time to invest in a new website. While taking on another project during the busy season may seem counterintuitive, it will actually help set your business up for success during the holidays and beyond.

The holiday season brings lots of new shoppers and potential clients, so now’s the perfect time to make sure that you have a website that can do all it can to attract them. 

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5 Advantages of Hiring a Web Designer

Siteswan 5 advantages of hiring a web designer
SiteSwan 5 Advantages of Hiring a Web Designer
Published on September 26, 2022

The average small business owner wears many hats. So when it comes to their website, it's easy to see why they might think they can handle it them self. But, to create or redesign their business’s website, they shouldn’t go at it alone. There are some very good reasons for a small business owner to hire a professional web designer to do the job - that’s where you come in!

In general, small business owners are looking for a web designer to create a unique customized website that reflects their business’s brand. As their web designer, you’ll be able to offer them so much more than just a great looking website.

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Back-to-School Means Back-to-Business: Why it's Prime Time for Web Design

SiteSwan Back-to-School Means Back-to-Business: Why it's Prime Time for Web Design
SiteSwan Back-to-School Means Back-to-Business: Why it's Prime Time for Web Design
Published on September 19, 2022

September is here and that means it’s back-to-school season. For students, it’s a new beginning and a fresh start to the coming year. For parents, it means getting the kids out of the house and back into the hectic school routine.

But September is also a great time to be a SiteSwan Website Reseller when local business owners, many of whom are also parents, can now re-focus on their business and are eager to launch a new website and other marketing initiatives before the busy holiday season.

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7 Back to School Marketing Ideas for Web Designers

Back to school marketing ideas web designers
Published on September 12, 2022

All across the U.S., school is back in session. That means kids are heading back to class, traffic is heavier, commutes are longer and schedules are busier. For many web designers, especially those that are parents, September seems to fly by in a blink of an eye. That doesn't mean your web design business needs to suffer, though. Here are 6 back to school marketing ideas to promote your web design business and make the most of the upcoming school year.

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Starting a Part-Time Web Design Business with Full-Time Earning Potential

Siteswan interview with eric shelton (1)
Recorded on July 29, 2022
SiteSwan's Co-Founder, Justin Gerena, recently sat down with Eric Shelton, a SiteSwan reseller, who has sold close to 100 sites, working exclusively part-time. Eric devoted his time off from work to build up his side hustle which is on the verge of offering a full-time income.

Eric is by no means a web design guru, but he is an expert at working hard and hustling. He’s got drive, he’s got ambition, and he’s got laser focus, tactfully choosing his potential clients with phenomenal precision, which has allowed him to scale to some pretty impressive levels. And he’s done it all with just a part-time commitment.

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How to Present a Website Mockup to a Prospect

Siteswan how to present a website mockup to a prospect
SiteSwan How to Present a Website Mockup to a Prospect
Published on September 2, 2022
Did you know that how you present a website to a prospective small business client is just as important as how you build it? In fact, it’s a vital part of the overall sales process. You put the time and effort into creating a beautiful personalized mockup website so you don’t want to drop the ball in the final steps leading up to your chance to close the deal.

If you think that sending your prospects a link to the website you built for them is all you need to do to get the sale, then you could be missing out on the opportunity to gain new clients, sell more websites and scale your business. 

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3 Tips for Working from Home 

Siteswan 3 tips for working from home
SiteSwan 3 Tips for Working from Home
Published on August 29, 2022

Being your own boss and working from home has many benefits, like flexibility and no commute, but being productive can be tough if you’re not used to working on your own schedule. It’s important to reflect, evaluate, and try different things to help you establish a structure for your day so you feel accomplished.

Here are 3 tips to help you stay productive when working from home so you can get the most out of your time and maintain a healthy work-life balance at the same time.

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5 Reasons to Start a Web Design Business Even if You Have a Full-Time Job

Published on September 7, 2021. Updated on August 22, 2022. 

Many people are entrepreneurial but don’t take the bold leap of starting their own business because of their employment situation. Just because you have a full time job doesn’t mean you cannot start a web design business with SiteSwan. In fact, many self-employed web designers once started off building websites on the side (while working a full time job).

Here are 5 reasons why starting your own web design business with SiteSwan could be a great idea even if you currently have a full time job:

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7 Ways to Provide Top-Notch Customer Service

Siteswan 7 ways to provide top notch customer service
SiteSwan 7 Ways to Provide Top-Notch Customer Service
Published on August 15, 2022
When you run your own web design agency, you want to ensure your clients are pleased with your services to help cultivate a good relationship, build their trust, and loyalty. To build customer loyalty, ramping up your customer service efforts is the best place to start.
How you communicate with your customers has everything to do with whether or not they stay or return to do business with you again. To provide top-notch customer experience that sets you apart from your competitors, read through these seven tips and try to adapt them into your customer service strategy. 

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17 Tips to Get More Clients for Your Web Design Business Fast

Siteswan 17 tips to get more clients for your web design business fast
SiteSwan 17 Tips to Get More Clients for Your Web Design Business Fast
Published on August 8, 2022
Landing more clients is the only way to keep your business going strong and although it can be a tedious task, with the right approach, it can also be easier than you think.

Since you are competing with other freelancers and web design agencies all over the world, you’ll want to identify ways that you can stand out against your competitors and attract clients to your web design business. If you are struggling to get new business or want to know how to find new clients once you’re ready to expand, we’ve outlined several ideas that will help you attract a full pipeline of new customers fast!

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7 Tips to Give a Convincing Sales Pitch to Small Businesses

Siteswan 7 tips to give a convincing sales pitch to small businesses
SiteSwan 7 Tips to Give a Convincing Sales Pitch to Small Businesses
Published on August 1, 2022
If you want to sell websites to small businesses, it's important to craft an effective sales pitch. Your sales pitch can make or break a deal so you want to be prepared and practice your pitch prior to meeting with a client.

It’s also important to consider how you will deliver your pitch. Will you be selling face-to-face, over the phone or even via email? Keeping in mind the factors listed in this article and utilizing these tips can help you develop a convincing sales pitch to ultimately land more clients.

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Why SiteSwan's Online Store Solution is the Perfect Fit for Most Small Business Clients

Why siteswan’s online store solution is the perfect fit for most small business clients   siteswan website builder
Why SiteSwan’s Online Store Solution is the Perfect Fit for Most Small Business Clients
Published on July 25, 2022
SiteSwan offers an eCommerce feature that can be easily added to any SiteSwan website within minutes. We streamlined the process of setting up an online store so you can instantly add this feature to your client’s website and they can start selling without all of the hassles associated with eCommerce. 

If you have a client interested in selling products on their website, or you're looking for an eCommerce solution that won't rattle your brain (and wallet), here are 4 reasons why SiteSwan's simple online store is the perfect fit for most small businesses.

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Why Web Design is the Ultimate Lifestyle Business

Man gec53f0a02 1920
Published on September 20, 2021. Updated on July 18, 2022.

We all dream of a job that not only pays well, but one that offers flexibility and the freedom to do what we want, when we want, so we can live our best life. After all, who really enjoys being confined to an office Monday through Friday (sometimes weekends too) where you have to make a formal request to take time off if you want to attend a child's event or travel?

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The Best Way to Sell Websites to Small Businesses

Siteswan the best way to sell websites to small businesses
SiteSwan The best way to sell websites to small businesses
Published on July 11, 2022
There are many different ways you can sell websites to small businesses including face to face, phone, and email. There are pros and cons to each of these sales strategies. Some people prefer to sell websites in person while others may not be comfortable with this sales strategy or they might live too far away from prospects to meet in person, so it's important that you have options when selling websites.

By knowing which strategy works best for your business model, you can put yourself in the best position to sell websites and grow your business.

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7 Tips for Starting a Business With Your Spouse

SiteSwan 7 Tips for Starting a Business With Your Spouse
SiteSwan 7 Tips for Starting a Business With Your Spouse
Published on July 1, 2022
So you’re thinking about starting a business with your spouse or loved one. And why wouldn’t you? After all, two heads are better than one, and it makes perfect sense to start a business with someone you already know, trust and love.

With the right strategy, mutual support, and proper planning, your spouse can be a great business partner. But, before engaging in an official business partnership, it’s a good idea to find out what works best for you both, respectively, and make sure you’re on the same page about how you plan to run your business. 

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SiteSwan Releases New & Improved Instant Site Creation Tool

Siteswan website builder releases new   improved instant site creation tool
Published on June 22, 2022
SiteSwan is proud to announce the release of our new and improved Instant Site Creation feature that allows SiteSwan Resellers to build professionally designed, ready-to-sell websites in less than 60 seconds.

When it comes to selling websites, building personalized demo sites for your prospects is one of the most effective sales tactics. Knowing this, we’ve simplified the customization process so you can stop spending your valuable time on tedious details involved in designing sites and focus on things that will help you grow your business – like prospecting and sales. 

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8 Key Elements of a User-Friendly Website

User friendly website elements
Published on April 15, 2021. Updated on June 20, 2022.

For most small businesses, the perfect website is one that leads to increased customer conversions, whether it's more phone calls, more leads or more sales. While there are plenty of different ways to achieve this, perhaps the most important element to focus on when building a small business website is making it as user-friendly as possible.

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14 Businesses That Need a Website This Summer

Siteswan blog 14 businesses that need a website this summer
SiteSwan Blog 14 Businesses That Need A Website This Summer
Published on June 13, 2022
Web design services continue to be in high demand for most industries. While there are tons of prospective clients out there, it would be beneficial to narrow your search for businesses that might urgently need a website this summer.

In this article, we’ve compiled a comprehensive list of businesses that have experienced a surge in demand this season, along with reasons why they would benefit from a new website.

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The Top 6 Things Small Businesses Look for in a Web Designer

Siteswan blog the top 6 things small businesses look for in a web designer
SiteSwan Blog The Top 6 Things Small Businesses Look for in a Web Designer
Published on June 6, 2022
Like any other business decision, small business owners want to ensure they are choosing the best web designer to create and manage their website. But, what exactly are small business owners looking for in a web designer? How do you, as a web designer, stand out from the competition and earn their trust? 
Here are 6 factors that small businesses consider when looking for a web designer.

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3 Ways Small Businesses Can Start Selling Products Online

Siteswan blog   3 ways small businesses can start selling products online
SiteSwan Blog - 3 Ways Small Businesses Can Start Selling Products Online
Published on May 27, 2022

So, your client wants to start selling products online and why shouldn’t they? Selling online allows them to tap into a whole new customer base that they might not have been able to reach by solely selling in person.

With so many selling platforms, it can be daunting to figure out which one to choose. The main thing is to understand your options and the differences between them. Learn about three e-commerce selling options that you can present to your web design client. 

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10 Add-on Services You Can Offer to Your Web Design Clients to Boost Your Bottom Line

10 add-on services web designers can offer their clients to make more money
Published on August 13, 2021. Updated on May 23, 2022.

You just finished wrapping up a web design project for a client and collecting payment for all your hard work. Now you have them setup for automatic billing of their monthly payments. Congratulations!

Does this mean that you’re all done with this client and it’s time to find another? Not necessarily.

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5 Reasons to Use SiteSwan Themes for Your Next Web Design Project

Siteswan blog article   5 reasons to use siteswan themes for your next web design project
SiteSwan blog article - 5 reasons to use siteswan themes for your next web design project
Published on May 16, 2022

There are several key design elements involved in creating a business website and it can sometimes be hard to know exactly where to start. Luckily, SiteSwan offers a reliable source of web design Themes in a variety of different industries. Our collection of more than 150 Themes can make designing websites a breeze. You can create and customize beautiful websites for just about any small business in no time at all. Keep reading to discover five reasons why SiteSwan Themes could be the perfect solution for your next web design project.

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15 Tips to Help Improve Your Web Search Results

SiteSwan Blog - 15 Best Practices to Improve Your Web Search Results
SiteSwan Blog - 15 Best Practices to Improve Your Web Search Results
Published on May 9, 2022

One of the best ways for any business to help drive traffic to their website is to rank well in web search results. Research has shown that more than 90% of clicks from a Google search result go to the first page of organic listings. That means only about 10% of people advance to the second page of search results! Statistics like this make it clear how important it is to rank with organic SEO. In this article, we’ll cover 15 tips and best practices you can implement into your SEO strategy to help improve your ranking. 

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12 Ways to Elevate Your Personal Brand and Look More Professional

Published on May 2, 2022

When starting a web design business, you’ll have to consider how you want you and your business to be perceived as well as how you can set yourself apart from the other web designers. There are a number of factors that go into building a personal brand. Before a prospective client buys any service from you, they must first buy into YOU and be sold on YOU. Follow these twelve tips and you’ll be on your way to developing your brand and looking more professional.

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SiteSwan Website Reseller Interview with Zach Hansen of Surge Web Design 

Copy of siteswan interview with zach hanson   tom edit
Recorded on February 23, 2022

Anyone looking to grow their web design business will find this conversation enlightening. SiteSwan Co-Founder Justin Gerena interviews Zach Hansen from Surge Web Design, a SiteSwan Reseller, who took a huge leap of faith into entrepreneurship about three years ago. Zach now runs his own successful business with more than 150 clients selling multiple services and there’s no turning back.

This interview is filled with amazing insight from Zach on how to sell more websites to small businesses, along with some helpful tips from SiteSwan's co-founder.

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The Pros and Cons of Granting Your Client Access to Make Changes to Their Website

SiteSwan Blog: The Pros and Cons of Granting Your Clients Access to Make Changes to Their Website
SiteSwan The Pros and Cons of Granting Your Clients Access to Make Changes to Their Website
Published on April 25, 2022
There are advantages and disadvantages of granting your clients access to make changes to their website opposed to managing the site yourself. Deciding which path you choose will likely determine how you market your service and even how much you charge. Before you make a decision it's important to understand the pros and cons.

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9 Web Design Sales Tricks to Turn Prospects into Clients

9 web design sales tricks
Published on March 18, 2021. Updated on April 19, 2022.

For a lot of web designers, the process of designing sites comes easy—especially if you’re using a website building platform like SiteSwan, with our stunning Themes and instant site creation. However, it’s the sales side of the job that tends to be difficult for many agencies to hit a stride with. After all, producing quality work and being able to sell that work are two entirely different talents, and in order to grow a successful web design business, you need to be able to feel confident about your abilities to thrive as both a designer and a salesperson. 

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8 Reasons Why a Mobile-Friendly Website is a MUST for Small Businesses 

8 reasons why a mobile friendly website is a must for small businesses
Published on April 11, 2022

When it comes to making purchases and searching for information, almost 60% of all online searches are now conducted on mobile devices. With a high volume of searches coming through on mobile devices, it's easy to see why it is so important for all businesses to have a mobile-friendly website. In this article, we'll review everything you need to know about mobile-friendly websites, why every small business needs one, and how you can leverage SiteSwan's mobile-friendly themes to your advantage when pitching your next web design client.

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Glossary of Web Design Terms for Beginners

Ss glossary ebook1
Published on April 5, 2022

If you’re new to web design, or if you just have trouble keeping up with the latest terms and jargon, you’ll find this resource helpful. The Web Design Glossary eBook defines over 150 common web terms so you can understand and speak confidently about industry-related terms and services.

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8 Steps to Building Your Business Brand 

8 steps to building your brand
Published on April 4, 2022

When starting your own business, there are many factors you have to consider when it comes to marketing your company. One of the most important elements is establishing your business’s brand. Follow these 8 steps to learn how to build a brand for your business.  

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10 Businesses that Need a Website this Spring (and the Themes You Can Use to Build Them)

10 businesses that need a website this spring (and the themes you can use to build them)
Published on March 28, 2022

If you are just starting out your web design business or trying to branch out from the niche market you currently serve, you may not know where to begin. To help identify what businesses need a website right now, you can think seasonally. There are certain companies that are gearing up in the spring so they are ready for their peak season. Here are ten businesses that could benefit from your web design services this spring.

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5 Tips for Selling Websites Over the Phone

5 tips for selling websites over the phone
Published on March 21, 2022

When selling a service like website design or digital marketing, you need to find small business clients who are willing and able to pay you. Thankfully, there are plenty of businesses out there that need your services and there are multiple ways to connect with these business owners. One way is cold calling. With the right training and strategy, selling websites over the phone can be an effective way to gain new clients. 

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