SiteSwan Blog

Discover web design tips & strategies and stay up-to-date with news and updates regarding the SiteSwan White Label Website Reseller Program.

What Are SSL Certificates & Why Are They Important?

What is an ssl certificate
Published on November 9, 2021

Just as there will always be crime no matter what city you live in, there will always be cybercrime and cybersecurity concerns to watch out for no matter where you spend your time on the internet. With so many people getting hacked, it’s no wonder why more and more people are hesitant to visit new sites, share personal information, or make online purchases unless they know for sure that it’s safe.
 

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7 Perks of Running a Home-Based Business in 2021

Work from home
Published on November 1, 2021

Approximately 50% of Americans worked remotely during the pandemic. However, this luxury is coming to an end for many people as more and more companies demand their employees to head back to the office. The problem with this is that a lot of people have either gotten used to the perks of working from home or just don’t feel comfortable returning back to the workplace as COVID continues to impact our communities. Even new vaccine mandates are causing people to make a choice between getting a shot or being terminated (and some people don’t feel comfortable getting the vaccine).

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How to Overcome Your Fears of Starting a Business

Overcome fears of starting a web design business
Published on October 29, 2020. Updated on October 27, 2021.

Fear can be an entrepreneur's worst enemy. The fear of failure, fear of inadequacy or even the fear of success can prohibit some people from taking the first step towards starting their own business. If this sounds like you, you’re not alone.

Studies show that nearly 70% of people are unhappy with their current jobs, yet only a tiny fraction of individuals will actually venture off and start their own business. While fear and uncertainty are perfectly normal, don't let it cripple you from achieving your entrepreneurial goals. Utilize these 4 tips to overcome your fears of starting your own business.

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7 Website Sales Pitch Ideas

Website sales pitch ideas
Published on October 18, 2021

There is much more to being a web designer than just building great-looking websites. Sales and marketing are equally important (if not more important) to running a successful web design business. After all, without sales, you don’t have much of a business at all.

However, effectively engaging prospects and generating interest can be a challenging task. How do you pitch small businesses on a new website? How do you explain the importance of having a strong online presence? How can you stand out from other web designers in your area and make an irresistible offer?

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Promote Your Web Design Business on Facebook: 10 Tips for Success

Facebook login g2ceafd305 1920
Published on August 25, 2021. Updated on October 15, 2021.

When you finish designing a client’s website, in some cases they might ask you for help with their social media marketing as well. This can take the form of setting up their profile pages or creating a strategy for posting weekly content.

In addition to helping your clients, why not work on your own social media strategy? Social media can be a great way to promote your web design business and attract new clients. With over 2.8 billion monthly active users, Facebook in particular offers you a tremendous opportunity to build awareness of your agency, connect with local businesses, showcase your work and generate leads.

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How to Land Your Next 10 Web Design Clients on Facebook

How to land 10 web design clients on facebook
Published on February 17, 2021. Updated on October 15, 2021.

Looking for an effective way to sell websites to local businesses? Leverage the power of social media and start promoting your web design business on Facebook.

With billions of active users, social media platforms have significantly changed the landscape of online advertising. Facebook in particular has become one of the most effective tools for networking and promoting a business. A single post can help you reach thousands of potential clients. If you're looking to grow your web design business, here’s how you can land your next 10 clients on Facebook today.

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Why SiteSwan is the Best Website Builder for Agencies Large and Small

Best website builder
Published on October 6, 2021

Which website builder should your agency choose?

When starting or growing a web design agency, you need to make sure you have a reliable website building platform behind the scenes. It will function as the backbone of your operation, and can be a major factor in your company's overall profitability and longevity.

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Selling Website Redesigns: 12 Signs a Business Needs a NEW Website

Selling Website Redesigns: 12 Signs a Business Needs a New Website
Selling Website Redesigns: 12 Signs a Business Needs a New Website
Published on September 28, 2021

As a website designer, you should always be on the hunt for your next client. Most likely, your first instinct is to look for businesses without a website. While there are still millions of businesses currently without a site, don’t be so quick to rule out businesses just because they have an existing site. Many of these sites are in desperate need of a redesign.

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Why Web Design is the Ultimate Lifestyle Business

Man gec53f0a02 1920
Published on September 20, 2021

We all dream of a job that not only pays well, but one that offers flexibility and the freedom to do what we want, when we want, so we can live our best life. After all, who really enjoys being confined to an office Monday through Friday (sometimes weekends too) where you have to make a formal request to take time off if you want to attend a child's event or travel?

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7 Businesses That Need a Website this Fall and the Themes You Can Use to Build Them

Business that need a website fall2
Published on September 15, 2021

Depending on where you live, COVID-19 cases might be rising or dropping. Even in the midst of this pandemic, many businesses can still benefit from your website design services. In fact, many businesses are entering their busy season in the coming months and are in desperate need of a new website this Fall.

Remember that web design is an exception to the rule when it comes to mandated shut downs and state and federal restrictions. As the kids go back to school and parents (and business owners) have a renewed focus on their work and/or shopping locally, it's a huge spending season that every small business needs to be ready to benefit from.

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5 Reasons to Start a Web Design Business Even if You Have a Full-Time Job

Image
Published on September 7, 2021

Many people are entrepreneurial but don’t take the bold leap of starting their own business because of their employment situation. Just because you have a full time job doesn’t mean you cannot start a web design business with SiteSwan. In fact, many self-employed web designers once started off building websites on the side (while working a full time job).

Here are 5 reasons why starting your own web design business with SiteSwan could be a great idea even if you currently have a full time job:

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6 Things Entrepreneurs Can Learn From Dogs

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Published on August 31, 2021

You can forget about investing thousands of dollars in a business coach. Here’s a fun fact: your dog might be the best business coach around. We have learned a lot from our canine buddies over the years.

Here at SiteSwan, we're all dog lovers, and we believe there are several things everyone can learn from dogs and apply to their day-to-day activities as entrepreneurs in the web design industry. Even if you prefer cats over dogs, there are still a few lessons that man’s/woman’s best friend can teach you about success in business and in life.

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10 Add-on Services You Can Offer to Your Web Design Clients to Boost Your Bottom Line

10 add-on services web designers can offer their clients to make more money
Published on August 13, 2021

You just finished wrapping up a web design project for a client and collecting payment for all your hard work. Now you have them setup for automatic billing of their monthly payments. Congratulations!

Does this mean that you’re all done with this client and it’s time to find another? Not necessarily.

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SCAM ALERT: Beware of this Fake Email Claiming Copyright Image Infringement on Your Website

Phishing scam email alert
Published on April 14, 2021. Updated on August 11, 2021

Reports are continuing to come in from all across the internet about scammers who are sending malicious messages to website owners via the contact forms on their website. This phishing email scam aggressively accuses the website owner of using copyrighted images, and encourages them to click a link that supposedly leads to a list of the images that are in violation.

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The Biggest Mistakes Web Designers Make (And How to Avoid Them)

Mistake g4535d5d52 1920
Published on August 9, 2021

As a freelance web designer, you can enjoy the excitement of being paid and appreciated for your tech savvy skills. You also have the freedom to set your own hours and work from anywhere that has a reliable Internet connection. There are a lot of perks that come with starting your own web design business, but like any business, it also has its struggles.

Whether you’re just starting out or you’ve been doing this for a while, you are bound to run into some issues sooner or later. Many of these issues, however, can be avoided.

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How to Supplement Your Income with the SiteSwan Website Reseller Program

Ways to supplement your income
Published on August 5, 2021

There's a good reason why so many individuals are getting into the business of building websites, and it boils down to the simple notion that every business on the planet needs a website.

It doesn’t matter what type of business it is, what industry it’s in, where it’s located, or how small it might be – having a website is no longer an exception, it’s an expectation. If a business doesn't have a website, it puts them at a clear disadvantage from the competition.

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3 Tips for Writing Search-Friendly Website Content

How to write search friendly content
Published on August 3, 2021

Every business wants to be found when their potential clients conduct a local search online. Search Engine Optimization, or SEO, is what allows small business websites to be found at or near the top of search results. And one of the most important aspects of SEO is high quality written content that’s optimized for search.

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9 Reasons Why the SiteSwan Website Reseller Program is a Pandemic-Proof Business

Web design pandemic proof business
Published on May 4, 2021. Updated on July 20, 2021

There’s no getting around the fact that the COVID-19 pandemic has affected just about every industry and business to some extent or another. Nearly 30% of all small businesses across America have experienced a decrease in sales since the start of the pandemic. Many businesses have closed permanently, while others are still struggling to recover from the fallout of the past year. Entire industries were turned upside down – the restaurant and hospitality industries, for example, have had no choice but to completely revamp their entire business models in order to survive.

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5 Tips for Finding Web Design Clients Using SiteSwan's Local Prospecting Tool

Finding web design clients
Published on July 14, 2021

Most web designers make the mistake of sitting back and waiting for clients to come to them. While referrals and inbound leads are great, they are often not enough to scale your business. This often results in periods of highs and lows or a feeling of “feast or famine” - you’re either overwhelmed with work or starving for business.  If you want to run a successful web design business with predictable growth, you need a way to consistently generate leads and take on new clients.

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3 Ways to Make Money as SiteSwan Website Reseller

How you make money with siteswan
Published on July 8, 2021
 
If you're going to get into an industry, it's best that you choose one where you can bring in revenue in several different ways. Whether it’s part-time or full-time, building and selling websites to small businesses with SiteSwan can be a great business opportunity and can provide a steady stream of income that you can count on for years to come. If you're thinking about starting your own web design business, here are the 3 primary ways you can make money as a SiteSwan Website Reseller...

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Top website builders
Published on July 7, 2021

We’re pleased to announce that SiteSwan Website Builder has been recognized as one of the top website building softwares in 2021 by Capterra, a free online service that helps organizations find the right software.

With nearly a perfect 5-star rating and dozens of glowing reviews from real, verified users, SiteSwan has ranked in the top 20 website builders from all over the globe. This is the second year in a row that SiteSwan has received this honor. Capterra's Shortlist identifies the top software companies based on a proprietary blend of user ratings and popularity.

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Understanding the Basics of Local SEO

Understanding the basics of local seo
Published on July 1, 2021

With nearly 2 billion websites on the internet, it’s always been a challenge for small businesses to stand out online. There is competition everywhere, from other local mom and pop shops in your area to big box stores to online-only retailers. On top of that, tens of thousands of new websites are launched every single day, adding to this ever-growing list.

Oftentimes it can feel impossible for a small, local business to compete online. However, thanks to changes in search algorithms, small businesses now have a better chance of coming up in local search results by implementing some basic SEO techniques.

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8 Reasons Why Websites are Essential to All Small Businesses

Why you need a website
Published on June 21, 2021

Last year COVID drastically changed the way we do business. Lockdowns hurt the profitability of many struggling small businesses, and, to survive, many of them took to the internet to see if they could reach their customers online.

Businesses have been transitioning to digital to reach new markets and boost sales for years, but the lockdowns of 2020 and the challenges of the past year increased this focus significantly. Now that more businesses are looking to establish themselves online due to the pandemic, it makes sense that the old way of doing business just isn't coming back.

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SiteSwan Website Builder Celebrates its 10 Year Anniversary

Siteswan 10 year anniversary
Published on June 16, 2021

This month SiteSwan is celebrating 10 years of success as a white label website builder and web design business-in-a-box. This is a milestone that very few software companies can brag about. SiteSwan was launched in 2011 as a way for web designers to easily create and sell websites to their small business clients without any code. Over the past decade, SiteSwan has grown rapidly, establishing one of the most successful website reseller programs in the country, powering over 15,000 small business websites and used by thousands of agencies, designers and entrepreneurs all over the globe.

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Looking for a Franchise Opportunity? SiteSwan's Website Builder Reseller Program Could Be a Better Option

Best web design franchise opportunity
Looking for a franchise? The SiteSwan Website Reseller Program might be a better option.
Published in June 7, 2021

If you’ve been thinking about starting your own business, you’ve probably considered investing in a franchise. Do a quick search on Google, and you’ll find plenty of franchise opportunities, with hundreds of companies touting how their product is special, their concept is unique and how you can build your own successful business around their brand. But like anything, there is no guarantee you will be successful even with a franchise, nor is it the best option to starting a business.

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5 Myths about Becoming a Web Designer

5 myths about becoming a web designer
Published on March 3, 2021. Updated on June 2, 2021.

Web design can be an exciting and rewarding career. It offers the freedom and flexibility to work from home, set your own hours, and generate passive income. But for some entrepreneurs, especially those who might be less tech savvy, the thought of starting your own web design business can be intimidating.

Here are 5 myths about becoming a web designer and why they shouldn’t scare you away!

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Webinar: How to Design Websites for Small Businesses in 4 Easy Steps

How to design websites for small businesses
Published on May 26, 2021

RECORDED WEBINAR

First impressions matter. That's why it's so important to design websites that look great. Our simple 4-step approach will show you how to create beautiful small business websites that will WOW your clients and sell fast.

In this webinar, we show you exactly how it's done and offer some tips to help you create great looking sites every time.
 

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How to Design Websites for Small Businesses in 4 Easy Steps

How to design websites in 4 easy steps
Published on May 13, 2021

It’s estimated that the majority of new site visitors will spend less than 15 seconds on a website unless you’re able to capture their attention and make them want to stay longer. This is just one of the many reasons why website design is so important. You only have a short period of time to make a good first impression, engage visitors and keep them on your site. As a web designer, your small business clients are depending on you to create a site that looks great and appeals to their customers.
 

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How to Land Your First Reputation Management Client on Facebook

How to land your first reputation management client on facebook
Published on April 26, 2021

In today’s highly competitive market, online customer reviews are more important than ever for businesses large and small. What customers are saying about a business has a direct impact on sales. In fact, the majority of consumers will read online reviews before making a purchase decision and most customers will only choose a business that has 4 or more stars. Maintaining a positive online reputation on sites like Google, Yelp and Facebook is something businesses can’t afford to ignore. 
 

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Webinar: 12 Ways to Get Web Design Clients with SiteSwan

Webinar 12 ways to get web design clients
Published on April 21, 2021

RECORDED WEBINAR

Getting clients is key to any business. Without clients, you don't have much of a business at all. Whether you’ve been building websites for years, or just starting out with the SiteSwan Website Reseller Program, finding new customers is the key to growing a successful web design business and generating a steady stream of passive income.
 

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8 Key Elements of a User-Friendly Website

User friendly website elements
Published on April 15, 2021

For most small businesses, the perfect website is one that leads to increased customer conversions, whether it's more phone calls, more leads or more sales. While there are plenty of different ways to achieve this, perhaps the most important element to focus on when building a small business website is making it as user-friendly as possible. You can take a number of different routes to enhance user experience when piecing together a new website, but the key is to know which elements to include to ensure a solid end product.
 

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Introduction to Adding Live Chat and Chatbots to Your Website

Adding live chat and chatbots to a website
April 8, 2021

In the fast paced digital world we now live, customers demand multiple channels of communication and immediate answers to their questions online. For businesses looking to take their marketing and customer support to new heights, live chat and chatbots are two very popular solutions.

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12 Ways to Get Web Design Clients

Finding web design clients
Getting clients is key to any business. Without clients, you don't have much of a business at all. Whether you’ve been building websites for years, or just starting out with the SiteSwan Website Reseller Program, finding new customers is the key to growing a successful web design business and generating a steady stream of passive income.

Let us help you take the guesswork out of finding clients in your area with these 12 ways to get web design clients.

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How to Add Online Food Ordering to a Restaurant Website with SiteSwan

Add online ordering to restaurant website
March 30, 2021

Online food ordering has exploded over recent years. The recent COVID-19 pandemic has fueled this growth even more. With social distancing and restrictions on indoor dining in place, more and more restaurants are looking to expand their takeout and delivery service by offering online ordering to their customers. Customers are also enjoying the added benefits and convenience of online ordering including flexible scheduling and more dining options to choose from. It's safe to say that the demand for online food ordering will continue to rise even after the pandemic subsides.

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9 Web Design Sales Tricks to Turn Prospects into Clients

9 web design sales tricks
Published on March 18, 2021

For a lot of web designers, the process of designing sites comes easy—especially if you’re using a website building platform like SiteSwan, with our stunning Themes and instant site creation. However, it’s the sales side of the job that tends to be difficult for many agencies to hit a stride with. After all, producing quality work and being able to sell that work are two entirely different talents, and in order to grow a successful web design business, you need to be able to feel confident about your abilities to thrive as both a designer and a salesperson. 

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4 Ways to Market Your Web Design Agency During a Pandemic

Web design marketing ideas
February 9, 2021


If there’s one thing that we can all agree on about COVID-19, it’s that the pandemic has been an immense learning experience for the vast majority of people across the world. Many have had no choice but to completely upend their daily approach to living, and this is especially true for business owners. Running a business during a global pandemic of this scale is something no one could have expected or adequately planned for, and all of a sudden, it has become the task du jour for millions of individuals and entrepreneurs. 

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10 Common Traits of Successful Leaders that Entrepreneurs Can Learn From

leadership-traits
10 Common Traits of Successful Leaders that Entrepreneurs Can Learn From
February 2, 2021

The recent inauguration of the 46th United States President Joseph Biden has brought to the public sphere a renewed interest in the conversation about what makes a true leader. Many people believe that leadership skills are possessed only by a small sub-sect of 'special' individuals, however the truth is that all of us have access to the same traits as the successful leaders we look up to. One thing is for sure: taking a closer look at the traits and characteristics of leaders you respect can help move you closer to running a successful web design company with SiteSwan

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5 COVID-Ready Website Features Every Business Needs

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January 26, 2021
 
As we continue to face the challenges of COVID-19, many small businesses are being forced to temporarily close or move their entire operations online. A professional website is no longer an exception, but rather an essential tool that every business needs in order to survive the pandemic. As a result, affordable web design is in high demand with millions of businesses scrambling to get online. At SiteSwan, we’ve welcomed a record number of new resellers onboard, and witnessed thousands of new sites launched over the past 10 months.

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3 Ways to Make More Money as a Web Designer

3ways to make more money as a web designer
January 19, 2021

Running your own web design business can be an extremely financially rewarding career. Selling websites to small businesses comes with both upfront and recurring income, that most times can be sustained for many years. And because frequent updates are usually not requested by your clients, lots of web designers enjoy what they call "hands-off recurring income" that they can rely on month after month.

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7 Direct Sales Tips for Web Designers

7 direct sales tips for web designers
January 12, 2021

Building a successful web design business requires more than just the right software and an “eye for design." In fact, a large portion of your time and efforts will be spent on marketing and business development. Direct sales in particular can play a key role in the success of any web design business, and the more you can do to streamline your efforts, the more likely it is that they'll pay off for you.

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How to Build a Web Design Portfolio with No Clients

Siteswan howtobuild blog
December 30, 2020

Starting your own web design business can be a fun and financially rewarding career. However, if you're just getting started, chances are you don't have any past work in your portfolio to show off to potential clients; that's okay! Here are four creative ways to quickly build up an impressive web design portfolio when you don't have any existing clients.

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4 Benefits of Starting a Web Design Business During Covid-19

4 benefits of starting a web design business during covid 19
December 9, 2020

Launching a new business in the midst of a pandemic can be a scary thought. But it also presents a compelling opportunity. When most new entrepreneurs are reluctant or fearful, it’s an opportunity for you to step up your game, launch your own business and grab market share. Starting your own web design business during Covid-19 has a few other hidden benefits as well.

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Tough Times Create New Opportunities for Web Designers

New opportunities for web designers
December 1, 2020

The COVID-19 crisis has wreaked unprecedented havoc on businesses and the economy, and virtually no industry has been spared. Layoffs and downsizing are inevitable as many companies are struggling to stay afloat.

In this uncertain environment, where jobs and financial security are at risk, many individuals are choosing self-employment instead. Entrepreneurs who invest in themselves and in digital businesses are set to not only survive, but thrive during and after this pandemic.

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Why is Reputation Management Important For Small Businesses?

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November 10, 2020

Traditionally, referrals and word of mouth were the engines driving the growth for small businesses. Recommendations from family and friends built up trust for small businesses catering to local communities. This traditional form of reputation building, which was of paramount importance for small businesses at one time, has now gone digital, giving millions of customers the power to make or break any business with the click of a button.


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The Importance of a Good Website For Any Small Business

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November 6, 2020

The world is going digital at a rapid pace, and it's more important than ever for businesses to position themselves to take advantage of this trend. According to the data published by the Search Engine Journal, more than nine out of 10 online experiences start at a search engine. In simple words, if a business does not have a professionally designed website, they can be losing out on 90% of the market opportunities for their business.


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5 reasons to start a web design business before another spike
October 23, 2020

A fall COVID-19 spike could be coming. We’re already seeing a rise in COVID cases across the country and experts are predicting the coming months will be the worst spike we’ve seen in months. Will the economy be able to withstand another devastating hit? Will you have a job? Running your own web design business offers you job security that an employer can’t. Don’t put your faith or future in someone else’s hands; take control and be prepared for the worst by starting your own business today. Here are 5 reasons why you should start your own web design business before another COVID-19 spike...



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8 Tips for Running a Web Design Business Part Time with SiteSwan
8 Tips for Running a Web Design Business Part Time with SiteSwan
October 7, 2020

One of the things that makes web design such an attractive industry to be in, and such an intriguing business to start, is that it does not need to be run with a full-time commitment. Many people who offer web design do it on the side as a source of supplemental income. You don’t have to devote 40 hours a week to bring in substantial revenue when you can earn $500 - $1,000+ from each site you sell, plus residual monthly income. If you are running it efficiently, a web design business can be profitably maintained with part-time hours. Here are 8 tips to help you do that:


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Screen shot 2020 09 25 at 8.21.39 am
September 23, 2020

If you’re a web designer or run a digital marketing agency, or thinking about getting into this field, offering Reputation Management to your clients can be an easy up-sell opportunity and a great way to expand your services, improve client retention, and increase your revenue. Understanding the basics of Reputation Management and why online reviews are important will help you successfully integrate it into your product offerings and sell it to your clients. In this webinar we discuss the important of Reputation Management and how you can sell this lucrative service to local businesses in your area.


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Start your own web design business
September 17, 2020

With everything going on in the world from the global coronavirus pandemic to wildfires to economic uncertainty, it’s never been more important to have a financial safety net that you can rely on. A financial safety net is meant to protect you and your family, at least in part, if something unexpected happens - such as losing a job or falling ill. Whether it's full-time or part-time, building and selling websites can provide a reliable and steady source of income to keep you financially stable in any economic climate.


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