3. Make it easy.
Today’s small business owners are far too busy to entertain offers that might be confusing or take up too much of their time. This is why it’s so important to make the offer and process as simple and hoop-free as possible. Make it easy for businesses to understand what you're offering, make it easy for them to contact you to redeem the offer, and make it clear that the process for building their website is just as simple and stress-free.
Once a business owner claims your offer, start by asking them for some basic info so you can start working on their site. Take the time to learn about their company, the main services they offer, and who their clientele is. Ask for their logo and any images they’d like to see you include on their new website. Ensure them that they will be able to make changes and request revisions after the initial design and that you'll continue to manage and update their website on a monthly basis.
4. Make it fun!
The beauty of Facebook is that you don’t really need any reason in particular to use it as a vehicle for promoting your web design services. Some of the most successful social campaigns can be distilled down to posts as basic as “Every 50th like gets a free website build; let’s see those shares!”
You can also get a lot of mileage out of running one-off, limited discounts that encourage potential clients to act quickly. This technique works especially well when business is slow and you could use some extra work on your plate.
Start Promoting Your Web Design Business on Facebook Today!Facebook can be one of your best tools for promoting your web design business, both during and long after the pandemic. Take a look at the calendar and start planning your promotions now so you can make the most of the upcoming holidays and seasons. Focus on creating promotions that offer true value to your customers, and the results will no doubt reflect your efforts.
Want more tips and ideas on how to grow your web design agency? Become a SiteSwan Website Reseller today and gain instant access to exclusive resources and guides to help you grow your business.