SiteSwan Reseller Interview with Mike Cannone
I Sold My First 3 Websites - With Zero Web Design Experience
Published on July 9, 2025
SiteSwan's Co-Founder, Justin Gerena, recently sat down with Mike, a 24-year-old entrepreneur from Long Island, NY, who successfully launched a web design business without any prior experience or formal education. Mike’s story is a powerful reminder that success doesn’t require credentials—it requires commitment, resourcefulness, and the right platform. By leveraging SiteSwan’s tools and training, Mike was able to secure three clients in a matter of weeks, generating real revenue and building a foundation for long-term growth.
In this interview, Mike shares how he went from trying and failing at multiple business ventures to finally finding traction with SiteSwan. He talks about the turning points in his personal and professional life, the unique advantages of SiteSwan’s recurring revenue model, and how he’s using simple outreach strategies to build both income and impact. His journey is both relatable and actionable for anyone considering a path in digital entrepreneurship.
SiteSwan's Co-Founder, Justin Gerena, recently sat down with Mike, a 24-year-old entrepreneur from Long Island, NY, who successfully launched a web design business without any prior experience or formal education. Mike’s story is a powerful reminder that success doesn’t require credentials—it requires commitment, resourcefulness, and the right platform. By leveraging SiteSwan’s tools and training, Mike was able to secure three clients in a matter of weeks, generating real revenue and building a foundation for long-term growth.
In this interview, Mike shares how he went from trying and failing at multiple business ventures to finally finding traction with SiteSwan. He talks about the turning points in his personal and professional life, the unique advantages of SiteSwan’s recurring revenue model, and how he’s using simple outreach strategies to build both income and impact. His journey is both relatable and actionable for anyone considering a path in digital entrepreneurship.
“I don’t even have a high school diploma or GED. But I always kept looking for something better.”
- Mike Cannone (Cannone Marketing)
Overview
You don’t need a diploma or decades of experience to succeed as a business owner. You just need the right opportunity and the grit to pursue it. That’s exactly what Mike from Cannone Marketing discovered when he launched his web design business using SiteSwan's White Label Website Building Platform.
Mike didn’t follow the traditional path. After his high school unexpectedly shut down during his junior year, he was forced to switch schools senior year—a pivotal and often celebratory moment in most people’s lives. Mike found himself commuting over an hour to a new school with hundreds of unfamiliar faces. Eventually, he dropped out and later attempted a semester at community college, but never earned a diploma or GED. Despite these setbacks, Mike never lost his entrepreneurial spirit.
He explored multiple business models—stock trading, dropshipping, affiliate marketing, Instagram theme pages—each offering promise but ultimately failing to deliver the income or stability he wanted. Still, Mike kept pushing. And when he found SiteSwan, things finally started to click.
Today, Mike is building websites for small businesses, generating real monthly income, and creating lasting client relationships. He’s doing it all without a technical background and with a humble, consistent work ethic that’s already beginning to pay off.
The Challenge
Mike’s story is one of perseverance in the face of rejection and uncertainty. Before SiteSwan, he poured time and effort into business models that sounded promising but ultimately fell short. Stock trading was volatile and unsustainable. Dropshipping and affiliate marketing felt like a race against luck. Instagram theme pages got him massive views—including a video with 30 million plays—but barely moved the needle financially.
Every new hustle seemed to have a hidden downside. Either the profit margins were razor thin, or the business lacked recurring revenue. Worse, each model left Mike relying heavily on algorithms, suppliers, or luck.
At the same time, his lack of formal education and limited experience in the professional world made it hard to break into more traditional paths. Even applying to social media management jobs yielded no callbacks. It became clear that Mike needed a model where he could control his future, leverage his existing skills, and scale without burning out.
He knew how to work. He just needed a system that worked with him—not against him.
The Solution
Everything changed when Mike stumbled upon SiteSwan while searching online for social media management tools. After watching a demo of the SiteSwan's Local Prospecting Tool, he instantly recognized the potential.
“It was all there. Designs, copy, imagery — done for me. My only job was to get clients.”
— Mike Cannone
With SiteSwan, Mike didn’t have to worry about coding, graphic design, or starting from scratch. The platform handled the heavy lifting, giving him a turnkey business-in-a-box. He followed the 14-day launch plan, leaned on SiteSwan’s training, and focused on execution instead of overthinking.
His first sale came through a conversation at his martial arts dojo. Knowing a fellow student owned a burger joint without a website, he simply asked, "Do you have a website?" That innocent question turned into his first client. From there, momentum built quickly.
Results
Mike closed his first three clients within a short span — one warm lead, one from his gym, and a third from cold outreach. It wasn’t magic. It was consistency. He used the tools and techniques provided and took action.
Today, Mike structures his week around client outreach, content creation, blog posts, and platform updates. He offers social media services to complement his web design business and reports low maintenance needs from his website clients, which allows him to scale faster.
Most importantly, Mike is building real relationships. "You’re not just giving them a website. You're giving them something they never had before — a professional digital presence. And you build a relationship, sometimes even a friendship, in the process."
Conclusion
At just 24 years old, Mike is chasing a six-figure business fueled by recurring revenue and real impact. His next goal is to reach $10K/month, but he knows consistency is the key to getting there.
His advice for those still sitting on the fence:
"There’s no good reason to wait. The tools, the support, the training — it’s all there. You're just delaying your success by sitting still. Get uncomfortable. That's where the growth is." - Mike Cannone
You don’t need a diploma or decades of experience to succeed as a business owner. You just need the right opportunity and the grit to pursue it. That’s exactly what Mike from Cannone Marketing discovered when he launched his web design business using SiteSwan's White Label Website Building Platform.
Mike didn’t follow the traditional path. After his high school unexpectedly shut down during his junior year, he was forced to switch schools senior year—a pivotal and often celebratory moment in most people’s lives. Mike found himself commuting over an hour to a new school with hundreds of unfamiliar faces. Eventually, he dropped out and later attempted a semester at community college, but never earned a diploma or GED. Despite these setbacks, Mike never lost his entrepreneurial spirit.
He explored multiple business models—stock trading, dropshipping, affiliate marketing, Instagram theme pages—each offering promise but ultimately failing to deliver the income or stability he wanted. Still, Mike kept pushing. And when he found SiteSwan, things finally started to click.
Today, Mike is building websites for small businesses, generating real monthly income, and creating lasting client relationships. He’s doing it all without a technical background and with a humble, consistent work ethic that’s already beginning to pay off.
The Challenge
Mike’s story is one of perseverance in the face of rejection and uncertainty. Before SiteSwan, he poured time and effort into business models that sounded promising but ultimately fell short. Stock trading was volatile and unsustainable. Dropshipping and affiliate marketing felt like a race against luck. Instagram theme pages got him massive views—including a video with 30 million plays—but barely moved the needle financially.
Every new hustle seemed to have a hidden downside. Either the profit margins were razor thin, or the business lacked recurring revenue. Worse, each model left Mike relying heavily on algorithms, suppliers, or luck.
At the same time, his lack of formal education and limited experience in the professional world made it hard to break into more traditional paths. Even applying to social media management jobs yielded no callbacks. It became clear that Mike needed a model where he could control his future, leverage his existing skills, and scale without burning out.
He knew how to work. He just needed a system that worked with him—not against him.
The Solution
Everything changed when Mike stumbled upon SiteSwan while searching online for social media management tools. After watching a demo of the SiteSwan's Local Prospecting Tool, he instantly recognized the potential.
“It was all there. Designs, copy, imagery — done for me. My only job was to get clients.”
— Mike Cannone
With SiteSwan, Mike didn’t have to worry about coding, graphic design, or starting from scratch. The platform handled the heavy lifting, giving him a turnkey business-in-a-box. He followed the 14-day launch plan, leaned on SiteSwan’s training, and focused on execution instead of overthinking.
His first sale came through a conversation at his martial arts dojo. Knowing a fellow student owned a burger joint without a website, he simply asked, "Do you have a website?" That innocent question turned into his first client. From there, momentum built quickly.
Results
Mike closed his first three clients within a short span — one warm lead, one from his gym, and a third from cold outreach. It wasn’t magic. It was consistency. He used the tools and techniques provided and took action.
Today, Mike structures his week around client outreach, content creation, blog posts, and platform updates. He offers social media services to complement his web design business and reports low maintenance needs from his website clients, which allows him to scale faster.
Most importantly, Mike is building real relationships. "You’re not just giving them a website. You're giving them something they never had before — a professional digital presence. And you build a relationship, sometimes even a friendship, in the process."
Conclusion
At just 24 years old, Mike is chasing a six-figure business fueled by recurring revenue and real impact. His next goal is to reach $10K/month, but he knows consistency is the key to getting there.
His advice for those still sitting on the fence:
"There’s no good reason to wait. The tools, the support, the training — it’s all there. You're just delaying your success by sitting still. Get uncomfortable. That's where the growth is." - Mike Cannone
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