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Coupons are the lifeblood for many small businesses. According to a report by Inmar, 2.9 billion coupons were redeemed in the U.S. in 2013. For many shoppers, buying decisions are influenced by money-saving coupons that they find on small business websites.
SiteSwan has always allowed you to post coupons, complete with expiration dates, terms & conditions, and some really cool printing functionality. Now, we’ve added a bunch of new features including color controls and the ability to add an image to the coupon to spice it up. In addition, we’ve improved the printing experience and made the coupons just look a heck of a lot better.
Also, if your small business client has some pre-designed coupons that they run in print, or distribute elsewhere, you can easily put those onto the site by embedding them into the Coupon post to capitalize on the expiration date & printing functionality built into the system.
Now you and your clients are in total control of coupon designs…go tell your customers to start creating new, great-looking coupons today!
Your Content Editor just got a lot prettier.
Surprise! Next time you log into one of your SiteSwan sites, you’re going to see a much more beautiful content creation interface. It’s been totally redesigned from the ground up to make you and your clients feel more up-to-date.
Check out the new look:
It’s good news all around – because we didn’t change any core functionality. Everything works the same, but it looks so much cooler now. You’re on the latest and greatest platform for building small business websites, and now it looks that way too!
Giving yourself credit on the bottom of every customer site is an EXCELLENT way generate referral leads. People see the awesome work you do, they click your name to find out who did it, they see your site, and then they contact you to do their website. Win!
Sometimes, though, you will talk to a client who wants to keep your working relationship quiet. Maybe they have a lot of competitors and are afraid that they’re going to lose their competitive edge. They even offer to pay you more if you remove your name from their site…hmmm. Guess you can’t blame them, right?
Thanks to a new feature release, you can now hide site credit from any of your client websites. To find this feature, access the “Site Details” or “Site Information” page from your SiteSwan dashboard and click “Edit.” Look for the option to uncheck the box for “Show Website Credit in footer”. Done!
Now, not only will you hide SiteSwan’s name from site visitors, you’ll also hide your own brand name. It’s nice to get credit for your work, but sometimes it makes sense to hide that. And now you can.
How do you make money as a SiteSwan website reseller?
Charge an Upfront Setup Fee – This is what resellers charge a new client for setting up their website. Charging an upfront setup fee helps cover the cost associated with taking on that client, including building the website, adding their content, and connecting the domain name. Most resellers charge anywhere from $300 – $1,500 and our suggested price is $499 for a basic website. Of course you have complete control over how much or how little you charge and you keep 100% of the sale.
Charge a Monthly Service Fee – The monthly service fee is what resellers charge clients on a residual basis to keep their site live and for ongoing updates. This fee includes hosting, search engine optimization, browser compatibility, a beautiful, fully-responsive mobile site, traffic statistics, support and the ability to login and make updates to their site. Most resellers will offer to make updates and changes on behalf of their clients, adding more value to the monthly service. Generally, resellers charge anywhere from $29 – $99/month, and our suggested price is $50/month.
Here’s a quick breakdown illustrating how much you can make using our suggested pricing of $499 setup fee plus $50/month.
- If you sell 25 sites – Earn $12,475 in set up fees and $1,250/month in residual income
- If you sell 50 sites – Earn $24,950 in set up fees and $2,500/month in residual income
- If you sell 100 sites – Earn $49,900 in set up fees and $5,000/month in residual income
- If you sell 500 sites – Earn $249,500 in set up fees and $25,000/month in residual income
- If you sell 1000 sites – Earn $499,000 in set up fees and $50,000/month in residual income
Now obviously, nobody is selling 1,000 websites overnight, but if you continue to grow your business at a steady pace, you can generate a significant amount of residual income. Even if you did this part-time and sell just 1 website per week, you would bring in over $2,500/month in your first year. And that’s “worry-free” residual income every month!
As behavior on small business websites change, so too does the need to measure that behavior.
Did you know that about 55% of all traffic to small business websites is from mobile devices? With that said, wouldn’t you like to know how people are using your clients’ websites?
Well, we have good news: you now have some really cool new statistics at your fingertips for all of your sites. From the “Stats” tab of your SiteSwan sites, you’ll find some new metrics now available:
- Mobile Website Visits (number of times the site has been visited from mobile devices)
- Tap-to-Call Actions (number of times people have hit the “Call” icon on the site)
- Location Map Views (number of times people have hit the “Map” icon to locate the business)
- Hours of Operation Views (number of times people have hit the “Hours” icon to see if the business is currently open)
- Contact Form Submissions (number of times people have submitted information to the small business owner through the website)
Want even more detail on that last item? You now can ALSO view some form submission details so you can see the types of inquiries visitors are submitting through your clients’ sites. Knowing how visitors behave is important so you can continue to offer your clients suggestions on the best way to setup their site for maximum results. The button below is now visible from the “Site Details” pages in your SiteSwan dashboard.
Keeping information secure online is likely a top priority for you. Most small business owners feel the same way. That’s why we recently rolled out automatic SSL support for all SiteSwan sites with custom domains!
What is SSL?
SSL is short for Secure Socket Layers, and it’s a technology that establishes a secure, encrypted connection for all visitors when viewing a website or submitting information through a website. You probably recognize sites that are secured via SSL by noticing a lock icon on the top of the website. You’ll probably also notice the “https” at the beginning of the domain name, vs. just the standard “http.” Example:
Why do you and your clients need SSL?
There are some major benefits that come with a SiteSwan SSL connection:
- Security – Whatever information visitors to your sites might be submitting or viewing, it’s now being done securely. No data interceptions.
- It’s more professional – Visitors have a favorable view to the “Secure” icon / message next to the domain name in their browser.
- Increase buyer confidence – Give site visitors peace of mind knowing that any data transmitted during their site visit is not being compromised. It’s the confidence they need to make a buying decision.
- Get better search results – Search engines like Google have admitted to having plans to rank sites with https / SSL connections higher than sites without a secure connection.
The best part about this announcement is that SSL has been rolled out at no additional cost to our resellers. That means that you can confidently offer SSL as part of your value proposition to your customers without having to charge them anything additional. SSL Certificates usually cost well over $100 per year, plus the cost of installing them…but on SiteSwan, it’s all included in your software licensing account – right now!