SiteSwan Reseller Interview with Tammy Vanek

Building Retirement Income with SiteSwan One Website at a Time

Published on November 30, 2024

SiteSwan's Co-Founder, Justin Gerena, recently connected with Tammy Vanek, an inspiring SiteSwan Reseller who has embraced the digital landscape and built a successful web design business through SiteSwan. Tammy’s story is an empowering example of how anyone can achieve career growth and financial freedom, no matter their age or prior experience.

In just a short period, Tammy has transformed her professional life, using her maturity and past career experiences to create value for small business owners in her community. She credits SiteSwan’s comprehensive, user-friendly platform and resources as the key to her success, enabling her to build and manage websites without requiring technical expertise.

Tammy shares her journey from exploring business opportunities to experiencing business growth, offering valuable insights on building client relationships, leveraging tools, and staying adaptable in a fast-changing industry. For anyone considering starting their own web design business, Tammy’s tips are both practical and motivating.

“My customers have been so happy because I can provide better personal care for their website solutions.”

- Tammy Vanek (Vanek Agency)
Overview

Tammy’s story is an inspiring example of how a strong foundation in sales and digital marketing can set the stage for success in a new venture. Prior to starting her own web design business, Tammy worked for multiple companies selling digital marketing solutions, where she excelled and consistently achieved impressive results. Despite her success, Tammy often felt unfulfilled due to the relentless pressure and the unpredictable nature of the sales cycle.

“I did great at the companies I worked for, but there was always that problem: I could make a million-dollar sale yesterday, and today they were trying to fire me because I didn’t have anything for them. It was always that pressure, that constant grind. It didn’t matter how well I did; it was never enough,” she shared.

Tammy's search for a more fulfilling career led her to SiteSwan, where she found the perfect solution to combine her sales expertise with her passion for helping small businesses succeed through digital marketing solutions. With SiteSwan's intuitive platform, Tammy was able to create professional websites and grow her own business without needing extensive technical skills. This new career path gave her the flexibility and stability she had been seeking.



The Challenge

Starting a new career later in life came with its own set of challenges for Tammy. One of the primary hurdles was overcoming self-doubt and navigating the learning curve associated with web design and digital marketing. Even though she had significant experience selling digital marketing solutions, building and managing websites was a new skill set that required time and dedication to learn. Tammy needed an easy-to-use platform that could simplify the process and enable her to gain the necessary skills to attract clients and close sales.


The Solution

Tammy found success through SiteSwan’s intuitive, white-label platform, which allowed her to quickly create beautiful, functional websites without needing to learn coding. The drag-and-drop editor and customizable templates were essential in helping her streamline the design process and present professional demos to potential clients.

“I don't know how but, SiteSwan popped up, and I took a look at it. When I heard about white label, I looked at other places, but you're so informative on your videos, you're so good, Justin, and it felt like a really good fit. And I will say it has been absolutely 100%. It’s so easy to use,” Tammy shared.

The SiteSwan platform was more than just a tool—it was a complete solution that empowered Tammy to launch her web design business confidently. It eliminated the technical hurdles that could have held her back, letting her focus on what she does best: building genuine relationships with clients,  understanding their needs, and selling her services.

Tammy also stresses the importance of continually learning and adapting to new trends and client needs. She regularly participates in SiteSwan's training and webinars, absorbing valuable tips and strategies shared by both the SiteSwan team and fellow resellers. This commitment to continuous learning has been instrumental in her success.

 


Results

Tammy's hard work and dedication have paid off, leading to significant milestones in her web design business. In just the first year, Tammy has made remarkable progress, even increasing her prices as her expertise and client base grew. SiteSwan’s powerful tools and comprehensive platform have been essential in helping her achieve these results. By utilizing SiteSwan's customizable website themes, and white-label solutions, Tammy has been able to create professional websites efficiently, demonstrating her value to clients and building trust.

Tammy’s journey is a testament to the potential of using SiteSwan and digital marketing to create a meaningful and profitable career later in life. She has not only found a sustainable source of income but has also gained the freedom to spend more time with her family, embracing the flexibility that comes with running her own business. Tammy’s story serves as an inspiring reminder that with the right tools, mindset, and dedication, it’s never too late to start a rewarding new chapter.



Tammy's and Justin's Collaborative Tips for Success

In their interview, Tammy and Justin discussed practical strategies and valuable tips that can help any entrepreneur looking to expand their web design business. Here are the main highlights:

1. Work the phones

Don’t underestimate the power of making phone calls to connect with potential clients. While many shy away from it, Tammy’s success highlights that with thorough research and a personal approach, phone calls can be a highly effective way to build trust and establish rapport with potential clients.

Actionable Tip: When reaching out, be personable and genuine—introduce yourself as local, share your relevant experience, and communicate that your goal is to help their business.

2.
It's never too late to start

Tammy’s story shows that people appreciate working with someone who understands their needs and speaks from genuine experience. This can be especially powerful for those who may not fit the typical mold but bring valuable life wisdom to the table.

Actionable Tip: When reaching out, highlight your unique experiences. Share how your background has equipped you to genuinely help businesses succeed, showing that you’re not just another salesperson but a knowledgeable and relatable partner.


3. Always be learning

Stay proactive in expanding your knowledge. Tammy’s experience highlights that even in a constantly changing field like digital marketing, continuous learning is essential. By participating in training sessions and listening to client questions, she has picked up valuable insights that have improved her services and kept her competitive.

Actionable TipCommit to ongoing education by attending SiteSwan coaching sessions, webinars, and industry events. Focus on mastering one core area first (such as web design) and then branch out based on what clients ask for, making sure to implement what you learn to provide the best solutions.

Tammy’s journey is a powerful reminder that dedication, a willingness to learn, and authentic passion are the cornerstones of success. By genuinely wanting to support small businesses, she’s built trust and strong, lasting relationships with her clients. Her story shows that starting a new venture is always possible, no matter your age, and with determination and the right mindset, anyone can achieve their aspirations. Let Tammy’s experience inspire you to put your heart into your work, continue growing, and create meaningful connections that elevate your career and enrich those around you.



"Luckily, for anyone new starting out with SiteSwan, you don't have to be that smart or that knowledgable because SiteSwan has made it really easy." - Tammy Vanek

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