How to Sell Websites to Dog Daycare and Pet Boarding Businesses
How to Sell Websites to Dog Daycare and Pet Boarding Businesses

How to Sell Websites to Dog Daycare and Pet Boarding Businesses

Published April 10, 2023 

Are you looking to get your web design services off the ground and make dog daycare businesses your customer base?

With more and more dog daycare businesses opening up in recent years, this can be an excellent way to boost your business and reach a larger customer base. On average, dog daycare businesses are expected to grow by 7% in 2023.

The dog daycare industry is competitive, and dog owners are often picky when choosing a dog daycare. So, websites must be tailored to dog daycare businesses and offer features that customers might find useful.

Now is the perfect time to capitalize on the opportunity to provide dog daycare businesses with your web design services. Dog daycare owners must showcase their services, build trust, and attract customers. And with your services, you can help them do just that.

Selling web design services to dog daycare businesses is a great way to expand your reach in the pet industry. By following these tips, you'll be able to attract dog daycare business owners and convert them into customers. Keep reading to learn how to turn dog daycare businesses into your customers.



The Value of a Good Website

A good is the key to building trust with potential customers. It helps ensure your doggy boarding clients' business stands out.

A user-friendly website can help pet owners quickly decide if the dog daycare or pet boarding business is the right fit for them. That's why it's so important that a facility's website looks professional and serves their customers. Offering customers the option to view services and book an appointment online can be an added benefit. This level of convenience can be extremely valuable to both the business owner and consumer.



Identifying Potential Clients

The dog daycare and pet boarding industry is an excellent target for web design services. But how do you find dog daycare business owners who need website help?

There are many ways to identify potential dog daycare and pet boarding clients. Researching dog daycare and pet boarding businesses that still need a website, or have an outdated website, can be instrumental in helping to connect with potential clients.

To help you get started creating your lead list, use SiteSwan’s Local Prospecting Tool to locate businesses needing web design options. You can also search through dog-oriented publications such as:
 
  • Newspapers
  • Magazines
  • Websites
  • Dog daycare directories online
  • Dog-related events in your local area

Many veterinarians' offices also have bulletin boards advertising dog daycare or pet boarding businesses.
Once you've identified dog daycare businesses that need website help, it's time to reach out! You could start by sending friendly emails and commenting on their websites or social media platforms. You can also use paid ads and offer discounts for dog daycare owners who sign up for your website design services.



Preparing Your Pitch

Before pitching your services, research the dog daycare industry and learn as much as you can about dog owners' needs and preferences. Pay attention to current trends and make sure your website design proposals are fresh, unique, and tailored to dog owners.

Be Specific

When reaching out to dog daycare and pet boarding business owners, make sure your pitch is clear and concise. Explain how you can help them create a website that will meet their needs. Give specific examples of what you'll do for them and outline the services included in your web design package.

Show Value

Prove that you understand the dog daycare industry and dog owners' needs. Be ready to show how your website design ideas will help the dog daycare business succeed. Show them how you will attract new customers.

Highlight your website service's specific features and benefits. It will help dog owners understand how your service will benefit them. Clients in this industry will benefit most from an easy reservation system and an online payment system.


Give Examples

A portfolio of websites you've designed specifically for pet-related businesses is a helpful tool. It will help them visualize the results they can expect from your services.

By demonstrating that you have experience and providing examples of past projects for dog daycare businesses, they will be more likely to sign up for your web design services.

You can use SiteSwan’s Dog Daycare and Pet Boarding Theme to create a free website mockup that you can show clients or as a great starting point for your next project. 


Be Up-Front About the Bottom Line

Pricing and special offers are essential in convincing dog daycare business owners to sign up for your web design services. When discussing pricing and packages with dog daycare business owners, be clear and up-front about the cost of your services.

Explain that the costs may vary based on the size and scope of the dog daycare website. But ensure you provide a range so the dog daycare business owner can know what to expect. Our suggested retail price to charge for the initial setup fee is between $500-$1,500 and $50-$100 per month for maintenance. While these are highly competitive rates, to help build your client base in the beginning, you may consider offering  discounts or waiving the setup fee for new clients

By providing dog daycare business owners with transparent pricing information and special offers, you'll be more likely to convert them into customers.



Making the Pitch

Once you've identified dog daycare businesses that need website help, the next step is to set up a meeting or phone call with the business owner or decision maker. To do this, provide them with all the information they need to make an informed decision.

When presenting your pitch, provide a clear overview of your services and why they would benefit from your web design services.


Get Right To The Point

Explain how your services can help them create a website tailored to dog owners and meet their needs. Show value by highlighting the features and benefits of your web design services and provide examples of dog daycare websites you've designed.

By providing dog daycare business owners with the information they need to make an informed decision, you'll be more likely to convert them into customers.


Follow Up

Following up after the meeting to ensure dog daycare business owners understand how your web design services can benefit them and provide solutions tailored to dog owners.

Some good ideas for follow-ups include:

 
  • Offering a free consultation to discuss how your web design services can help dog owners
  • Sending an email with additional information about the dog daycare market
  • Providing free resources tailored to dog owners

By following up after the meeting and showing dog daycare business owners that you understand their needs, you'll be more likely to turn them into paying customers.

Closing the Deal

When pitching dog daycare businesses on web design services, stay focused. Emphasize the features and benefits they can expect from your service. Dog daycare businesses will benefit from a responsive design that showcases their business in the best light, and makes it easy for customers to book their services.

Address Any Final Objections

Business owners may have some final objections and concerns when considering your web design services for dog daycare businesses. That's why it's important to reiterate the value of your service and prove how it will benefit dog daycare businesses.

Explain how dog owners will appreciate the convenience of having a dog daycare website. Give examples of how dog daycare owners can save time and money by having a dog-specific website.

By addressing any final objections and providing dog daycare businesses with the information they need to make an informed decision, you'll be more likely to close the deal.


Making the Sale

Closing the deal and getting dog daycare businesses to commit to your web design services is essential for success. To do this, reiterate the value of your service and show how it will benefit dog daycare businesses.


Bring In Dog Daycare Clients: Let's Recap

A successful pitch for a dog daycare business requires a straightforward approach. First, provide dog daycare owners with all the information they need to make an informed decision. Be transparent and clear when you include pricing and special offers.

When presenting your pitch, emphasize the features and benefits of your web design services. Provide examples of dog daycare websites you've designed. Follow up after the meeting to ensure dog daycare business owners understand how your web design services can benefit them. And provide solutions tailored to the client and their customers.

Finally, address any final objections. Provide dog daycare businesses with the information they need to make an informed decision.

With SiteSwan, it's easy to create a dog-specific website tailored to dog owners in no time. With SiteSwan, it's easy to create a dog daycare and pet boarding business in no time. Simply start with our professionally designed Theme, customize it to your clients' needs, and launch the site.

Ready to start selling websites to dog daycare and pet boarding businesses in your area? Get started with SiteSwan today.

 

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