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Why Web Design is the Ultimate Lifestyle Business

Published on September 20, 2021. Updated on July 18, 2022.

We all dream of a job that not only pays well, but one that offers flexibility and the freedom to do what we want, when we want, so we can live our best life. After all, who really enjoys being confined to an office Monday through Friday (sometimes weekends too) where you have to make a formal request to take time off if you want to attend a child's event or travel?
Having your own business is critical for achieving the ultimate lifestyle of freedom and independence. When you own the right type of business, you are your own boss and set your own agenda. You don’t have to ask anyone for time off and you can take the time whenever you want to.

Here are six reasons why we believe that web design is the ultimate lifestyle business:

1. Low Startup Costs

Most franchises and other types of businesses can have a cost of entry of at least $50,000 (source). When you factor in buying the right work space, equipment, permits, legal fees, etc., it can all add up.

A web design business typically doesn’t have these high startup costs. At SiteSwan, we give you everything you need to get your business off the ground for one low monthly fee. This includes the software to build sites, over 200+ professionally designed themes, access to stock photography and images, marketing and sales material to promote your company and so much more. All you really need is a computer, phone, and reliable Internet connection to bring it all together.

2. Freedom to Work From Anywhere

Do you enjoy working from home? Do you love to travel?

As a web designer, you have the freedom and flexibility to work from anywhere with reliable Internet connection and/or cell phone reception. You are not bound to a single location. You could work from your home office, favorite coffee shop, by the pool, etc.

Traveling can even open the door to new business opportunities. Meeting different people and exploring new places can help you expand your network and client base. Always carry some extra business cards and brochures to pass out to local businesses while you travel.

3. Ability to Make Your Own Schedule

When you have your own business, you determine when and where you work. As a web designer, you can set your own hours and choose when and how you work. You are not limited to the typical Monday through Friday, 9-5 schedule.

Are you more of a night owl? Build sites at night. Do you have weekday obligations? Spend time on the weekend pitching sites. Whether you have a family, other commitments, or even another job, you can work on your terms. Here’s another bonus to being your own boss: you get to approve your own requests for time off!

4. Passive Income

Web design can be an extremely lucrative industry. With every site you build, you should be charging both a setup fee and a monthly service fee. This monthly service fee covers hosting, updates, and any other support you provide to your clients. As you complete more client projects and have more clients paying you a monthly service fee, you’ll have a steady stream of passive income that you can rely on for years to come.

With SiteSwan, most resellers charge between $50 - $100 per month. Multiply this by every client you take on and you can see how this can easily add up over time.

5. High Demand

Every business large or small needs a website. At least 28% of small businesses have no website at all (source). For those who already have a business website - many are old, ugly, not mobile-friendly and are in desperate need of a redesign.

There are also many new businesses opening every month. June 2022 alone had more than 410,000 new business applications filed (source).

You can rest assured that there is a steady stream of demand and an endless amount of new opportunities to build websites for local businesses. SiteSwan’s Local Prospecting Tool can help give you a competitive edge finding these businesses. It’s up to you to make contact with these prospective clients.

6. Easy Maintenance

After you set up and launch your client’s website, managing the relationship is relatively easy and practically hands-off. Most small businesses have a “set it and forget it” mentality with their website and require very few day-to-day, week-to-week, or even month-to-month needs that have to be addressed.

Your clients can also have login access to make changes to their site themselves, further relieving you of having to play an active role in supporting them. There will be some months when you frequently hear from your clients and other months when you don’t hear from them at all. Just make sure that when you do hear from them, give them a prompt reply.

These are the six reasons why we believe that web design is the ultimate lifestyle business. While other business models exist such as franchising, network marketing, e-commerce, etc., we like web design the most.

Starting your own website agency with SiteSwan is as simple as a few clicks. There are so many small businesses that need your services. We are here to support you with everything you need and with enough passion, practice, and fun, you will be earning a substantial income in no time. 

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