How to Sell Websites to Dance Studios
How to Sell Websites to Dance Studios

How to Sell Websites to Dance Studios

Published on July 10, 2023

Are you interested in increasing your website sales? Numerous small and local businesses, such as dance studios, often lack the resources and financial means to establish their online presence. With the dance studio industry in the United States currently valued at a staggering $4.7 billion according to IBISWorld, there are over 20,000 businesses thriving in this sector. In today's digital era, having a website is an essential component for any successful business. However, for dance studios, the process of creating a website can be both costly and time-intensive.

Targeting dance studios as potential clients for website sales offers numerous benefits. Many dance studios operate locally, making them ideal targets for website development services as they often cater to a specific geographic area. By creating visually appealing and functional websites for these studios, you can help them attract more students and boost their online presence. Additionally, dance studios often have a strong community following and can benefit from features like online stores to sell apparel, inquiry forms, and integration with social media platforms. Providing tailored website solutions to dance studios not only addresses their unique needs but also establishes you as a specialized provider within this niche market.

Keep reading to learn why dance studios are a great business to sell your web design services to and how to do it.

The Dance Studio Industry Is Booming!

The dance studio industry is expected to continue to grow at an annualized rate of 2.4% over the next five years. For people who want to make money from this growing market, selling websites to dance studios is a good way to start.

Websites help these studios create brand awareness and reach a larger audience. They also build trust among potential customers who want to know more about the studio before they invest their resources.

By crafting user-friendly and visually appealing websites, you have the power to not only attract new customers but also retain the existing ones for dance studios. The dance studio industry holds immense potential, making it an opportune market for savvy individuals who possess financial acumen.

Capitalizing on this potential, you can generate substantial profits by offering website creation services tailored specifically for dance studios.

Why Dance Studios Need a Good Website?

There are several benefits of targeting dance studios as a market for website sales. They are as follows:

Enhanced Brand Image 

A well-designed website can significantly enhance a dance studio's brand image. By creating a visually appealing and professional online presence, you can help dance studios establish themselves as reputable and trustworthy institutions, which in turn attracts more students and garners positive attention from the community.

Streamlined Communication

Dance studios frequently need to communicate important information to their students and parents, such as class schedules, updates, and announcements. A website can serve as a central hub for such communications, providing a convenient and efficient platform for studio owners to interact with their community. By offering features like online messaging systems or newsletters, you can help streamline communication processes for dance studios, saving them time and effort.

Increased Student Engagement 

Interactive features on a website, such as photo galleries, video showcases, and blog sections, can significantly enhance student engagement. Dance studios often have exciting performances, events, and achievements to share. By showcasing these on their website, you can create an immersive experience for visitors, encouraging them to explore and stay connected with the studio.

Competitive Advantage 

In a competitive dance industry, having a well-designed and functional website can give dance studios a competitive edge. By creating websites that are search engine optimized and mobile-friendly, you can help dance studios rank higher in search results and reach a wider audience. This increased visibility can attract potential students who are searching for dance classes online, positioning the studio ahead of its competitors.

In summary, targeting dance studios with your website services not only provides them with valuable tools to attract and engage students but also opens up opportunities for your own business growth through positive word-of-mouth marketing and long-term partnerships.

Sell Websites to Dance Studios By Focusing on Their Unique Needs

Because dance is thriving, now couldn't be a better time to promote your dance studio web design skills. After all, dance studios often rely on having a strong online presence to attract and engage with potential clients.

Understand the unique needs of dance studios, such as the ability to update class schedules. But also display student performance videos, photos, and important updates or events.
Here are the top tips for successfully selling websites to dance studios.

Show Examples

Show them examples of websites you have built for other dance studios, and highlight the features that would be most beneficial to them.

You can use SiteSwan’s Dance Studio website theme to give studio owners a glimpse of what their site could look like. 

Emphasize the Importance of Being Mobile-Friendly

Emphasize the importance of a mobile-friendly responsive design. Many potential students and customers will likely be accessing the website on their phones.

Understand the Target Audience

Understanding the target audience of a dance studio is crucial for web designers when creating a website that effectively appeals to and engages potential customers. By gaining insight into the characteristics, preferences, and needs of the target audience, web designers can tailor the design and content of the website to resonate with them.

Ability to Make Navigation Easy

One of the best ways to sell your website design services to dance studios is to show them how you will make navigating their website easy. This is an important step in improving the user experience. The better the user experience, the longer a potential client will remain on the dance studio site. As a result, they may register for dance classes.

For instance, emphasize to potential clients that you will make all of their essential information easy to access from a navigation bar at the top. This navigation bar can feature tabs such as "About Us," "Contact Us," and "Our Classes."

In addition, let them know that you'll make it simple for their website visitors to return to the landing page no matter where they are on the site.

Ability to Post High-Quality Photos

You can also sell websites to dance studios by showing these local businesses how you can use photos of their studios to boost their image online.

When working with dance studios, make a plan to capture captivating images of students at work in class or at a recital, for example. The higher quality the pictures, the more enticing they will be to prospective dance students and their parents.

Ability to Write a Strong "About" Page

Share an example of one of your previously well-received "About Us" web pages with your prospective dance studio clients to further persuade them to do business with you. When this page is well written, it will inform a dance studio's potential customers about their credentials. These prospective clients will also learn about the studio's philosophy and history. This shows your prospective dance studio clients how you also plan to inject their personalities into their "About Us" pages.

For instance, ask them to relay amusing anecdotes about their studios. Then, explain to them how you can add this to their websites to give their studios a more human touch.

Strong Backlinks and SEO Optimized 

Sharing a couple of the latest best practices in SEO with prospective dance studio clients can further help you to sell your web design services to them. That's because employing these practices can help your clients to see better results, and demonstrating your knowledge of them can help you to earn their trust.

For instance, emphasize that the site you create for a dance studio client will feature internal links. Linking a few key phrases can help the site to rank higher in a search engine.

As an example, let your potential dance studio client know that you plan to include a link to their class schedule. Likewise, you can add links to staff profiles on the website's "About Us" page. About 2-3 links per page should suffice.

You can also share with your prospective client how alt text will be added to each image you post on the website to further improve its ranking. Let them know that you'll check for broken web links to maximize their website's ranking as well.

Social Media Integration

Most dance studios have social media channels that they post on a regular basis. When discussing the elements of their website, be sure to mention that you can include social media icons and link to their pages.

This way, visitors to the website can easily connect with the dance studio on their preferred social media platform and stay updated on the latest news, events, and classes. Having a strong presence on social media can also help increase the visibility and reach of the dance studio, as well as engage with the community and build a strong online following.

Start Building Websites Using SiteSwan’s Dance Studio Website Theme

With SiteSwan's Dance Studio website theme, you can provide dance studio owners with a captivating preview of how their website could look. Our Dance Studio website theme is fully customizable, tailored to meet the needs of dance studios. Its layout and design reflect the energy, elegance, and artistry associated with dance studios. This intuitive and user-friendly template allows potential students to easily find information, increasing engagement and conversions.

By presenting dance studio owners with a visual representation of their potential website using SiteSwan's Dance Studio theme, you can help them envision how their brand and unique offerings can be effectively showcased online. This glimpse into their future website serves as a powerful selling point, allowing them to see the value and impact that a professionally designed website can have on their business.

Moreover, SiteSwan's Dance Studio website theme allows you to provide personalized sites for each studio's unique branding and style. This level of personalization ensures that the final website reflects the studio's individuality, helping them stand out from competitors. By utilizing SiteSwan's Dance Studio website theme, you empower dance studio owners to visualize and appreciate the benefits of investing in a professionally designed website that caters specifically to their industry.

Ready to Sell Web Design to Dance Studios?

The internet plays a crucial role in the success of businesses today, and this holds especially true for dance studios. To attract new students and effectively communicate their upcoming events, dance studios rely heavily on website design services. By possessing the skills to create compelling websites, you not only have the opportunity to assist them but also generate a profitable income.

When engaging in the sale of web design services to dance studios, it is vital to gain a deep understanding of their specific requirements. By empathizing with their needs and challenges, you can effectively demonstrate how your services can fulfill those needs. Showcasing your expertise in creating visually captivating websites that highlight the unique qualities of each dance studio is key. Moreover, emphasizing the importance of user-friendly navigation, mobile responsiveness, and integration with social media platforms will help convey the added value you bring to their online presence.

By addressing their pain points and illustrating how your web design services align with their goals, you can establish trust and credibility. Providing case studies or examples of past successful projects will further demonstrate your competence and build confidence in the quality of your services. Ultimately, by understanding their needs and effectively conveying the value you offer, you can position yourself as the ideal partner to help dance studios thrive in the digital landscape.

At SiteSwan Website Builder, we take pride in helping web designers to more easily build and sell website mockups. Through our Website Reseller Program, you can create a professional website for a small business in minutes with zero coding skills. Get started today!

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