How to Sell Websites to Personal Trainers
How to Sell Websites to Personal Trainers

How to Sell Websites to Personal Trainers

Published on May 15, 2023

Did you know that there are nearly 340,000 personal trainers in the United States and that the market size is around thirteen billion dollars?

Personal training is a thriving industry and it continues to grow. This is why selling websites to personal trainers can be so profitable. It's a particularly great industry to get into if you want to work with local business owners and entrepreneurs. To help you understand why you should consider selling websites to personal trainers, we have put together a guide.

Keep reading to find out more about this great web design opportunity.

Why You Should Sell Websites to Personal Trainers

In recent years, there has been a remarkable upsurge in the health and fitness movement, as people are embracing a newfound commitment to their overall well-being. This cultural shift has led to a substantial increase in the demand for personal trainers, with a growing number of individuals actively seeking their expertise.

Now more than ever, people are recognizing the importance of leading active and healthy lifestyles. They are becoming more aware of the numerous benefits that come with regular exercise and proper fitness guidance. Whether it's to achieve weight loss goals, build strength and endurance, enhance athletic performance, or simply improve their overall quality of life, individuals are turning to personal trainers as trusted allies on their fitness journeys.

One of the driving factors behind this surge in demand is the realization that personalized guidance and professional support greatly contribute to achieving fitness goals effectively and efficiently. Personal trainers offer tailored workout programs, personalized nutritional guidance, and expert advice, taking into account an individual's unique needs, abilities, and preferences. This personalized approach not only maximizes results but also ensures safety and reduces the risk of injuries.

In today's highly competitive fitness industry, personal trainers face a fierce battle to secure clients. To thrive in this competitive landscape, it has become imperative for trainers to establish a strong online presence. A well-designed website can help them do this by offering them a space for showcasing their services and attracting new clients.

To Start, Get To Know Your Clients

To create a website that perfectly aligns with your clients' unique needs and aspirations, it is crucial to foster a deep understanding of their business and preferences. This entails forging a strong relationship with them, rooted in trust and genuine care for their success.

Building a solid relationship with your clients enables you to gather invaluable insights into their specific requirements, brand identity, target audience, and overall vision. This comprehensive understanding serves as the bedrock for crafting a website that resonates deeply with their aspirations, effectively showcasing their unique value proposition and differentiating them from competitors.

Beyond merely meeting functional requirements, a client-centric approach ensures that the website design embodies their brand essence and captures their distinct personality. This attention to detail demonstrates your unwavering commitment to their success and bolsters their confidence in your ability to deliver exceptional results.

Furthermore, by fostering a genuine connection with your clients, you create an environment where open communication flourishes. This paves the way for collaborative decision-making, where their input and feedback are valued and incorporated into the website design process. By actively involving them in the journey, you reinforce the notion that their satisfaction and business growth are your top priorities.

Ultimately, by building meaningful relationships with your clients, you lay the foundation for a successful website design that not only meets their expectations but surpasses them. This personalized approach establishes a strong bond of trust and ensures that your clients feel valued, supported, and confident in their choice to work with you.

8 Must-Have Features for a Personal Trainer's Website

When designing websites for personal trainers, there are certain features that you should make sure to include. Here are some of the must-have features to include in your personal trainer website designs.

1. Modern Design

To start, you want to make sure the site looks professional, clean and modern. The fastest way to achieve this is using a pre-built template. If you're building websites with SiteSwan, you'll have access to over 250 website themes including this one for a Personal Trainer.

2. Contact Information

Personal trainers should have their contact information prominently displayed on their website so that potential clients can easily get in touch with them. Make sure that it is easy for website users to find these details. You can do this by including your client's contact information on the homepage as well as various inner pages of the website.

3. Social Media Icons

Most personal trainers use social media to promote their services and connect with potential clients. Add links to their profiles from their website using social media icons. This will help them to reach a wider audience.

4. Mobile Responsiveness

A mobile-responsive website is a must-have feature. This is because most people conduct online searches on their mobile devices.

5. Contact Form

A contact form is an easy way for site visitors to fill out their information and ask questions directly from the website. Personal trainers will get notified when these inquiries come in and can respond promptly.

6. Achievements & Qualifications

Designing a website that showcases your clients' credibility, knowledge, and experience is crucial for differentiating them from their competition and attracting potential customers. One powerful strategy for achieving this is by prominently displaying their qualifications and credentials, and, when possible, integrating educational videos created by the trainers into the website to further demonstrate their expertise.

You could also display any certifications or awards the trainer has received to show their specialties in the industry.

7. Social Proof

One way to build social proof on your websites is by including testimonials from satisfied clients. Testimonials are powerful marketing tools. They provide real-life examples of how your clients' services have helped others achieve their goals.

Another way to build social proof is by showcasing positive reviews on platforms such as Yelp, Google, and Facebook. Displaying this type of customer feedback can help build trust and credibility with potential clients. Using SiteSwan's Reputation Management Tool can help you gather this information quickly and effortlessly.

8. Lead Magnet

Creating a lead magnet can be an incredibly impactful tool for personal trainers to generating more leads and grow their email lists.

The most effective types of personal trainer lead magnets include workout guides and nutrition plans.
By creating these types of guides, personal trainers will attract more potential clients to their websites and capture their contact information. Clients who you'll work with may have already created lead magnets so you can easily add it to their website. If the trainers you're working with do not have lead magnets, this might be a great opportunity for you to create one for them for additional cost.

With all these website features in mind, one of the easiest way to ensure you have these elements in the personal trainer website you build is by using a SiteSwan's industry-specific personal trainer website template

How to Market to Personal Trainers

Achieving financial success in the web design industry, specifically catering to personal trainers, requires not only exceptional website creation skills but also a strategic approach to marketing your business and effectively reaching potential clients. Here are invaluable tips to ensure your success:

Stop By Your Local Gym or Fitness Center

What better way to get find your ideal client then to stop by your local gym or fitness center. In many cases, personal trainers may rent space to conduct training sessions with their clients. By physically immersing yourself in this environment, you have a prime opportunity to directly connect with both aspiring trainers and already established personal trainers.


Attend industry events, join professional organizations, and connect with personal trainers through social media. This can help you build relationships with potential clients and showcase your expertise.

Content Marketing

Create valuable content such as blog posts, a website portfolio, and videos that provide information on the benefits of having a professional website.  Share this content on social media and through email marketing to attract potential clients.


Optimize your marketing website for search engines to ensure that it ranks well for relevant keywords. This can help attract potential clients who are searching for website designers for personal trainers.


Ask satisfied clients to refer their personal trainer friends. This can be one of the most effective ways to generate new business.

Targeted Advertising

Use paid advertising such as Facebook Ads, Google Ads, and LinkedIn Ads to reach potential clients who are actively searching for website designers. To use these tools effectively, you'll need to understand specific details about your target demographic.

Cold Calling 

Reach out to potential clients directly by picking u the phone, calling them to introducing yourself and your web design services. Make sure to do a little research about the personal trainer before calling so you can speak in terms that resonate with them and their business. 

Start Selling and Designing Websites for Personal Trainers

In conclusion, the personal training industry is not only highly competitive but also experiencing rapid growth. This presents an immense opportunity for web design businesses to capitalize on the increasing demand for personal training websites.

By leveraging your expertise in web design, you can tap into a lucrative market and create profitable ventures by meeting the specific needs of personal trainers. As the industry continues to expand, the potential for success and profitability in crafting and selling personal training websites remains promising for web design entrepreneurs.

Are you ready to start building websites for personal trainers? If so, you should consider building your websites with SiteSwan. We give you everything you need to start your own web design business so it’s easy for you to get started today!

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