How you make money with siteswan

3 Ways to Make Money as a SiteSwan Website Reseller

Published on July 8, 2021. Updated on April 13, 2023.
Let’s face it: one of the main reasons people will start their own web design business is because they have a desire to make more money. We can all benefit from some additional income, especially when it's ongoing and recurring in nature.

Thousands of people every year turn to web design for additional income. Web design is an extremely lucrative industry with low startup costs, high profit margins, recurring income and uncapped earning potential. It's estimated that the web design services industry will exceed $58.4 billion in 2023 and is growing steadily. The major catalyst for this is that having a website is no longer an exception, but rather an expectation. It doesn't matter how big or small a business is – every business NEEDS a website.

If you're going to get into an industry, it's best that you choose one where you can bring in revenue in several different ways. Whether it’s part-time or full-time, building and selling websites to small businesses with SiteSwan can be a great business opportunity and can provide a steady stream of income that you can count on for years to come.

If you're thinking about starting your own web design business or are currently running your own business and want to boost your bottom line, here are the 3 primary ways you can make money as a SiteSwan Website Reseller.
1. Charge Your Clients a Website Setup Fee
Charging your clients an upfront setup fee to create their website provides an immediate source of income. Typically you will collect this money when the client first agrees to have you build their website, or immediately after launching their site. Charging an upfront setup fee helps you cover any costs associated with taking on that client, including the time it takes to build the website, adding content and purchasing a domain name. The upfront setup fee can also be used to pay commission to your sales rep, if you decide to hire one.

While the website setup fee will vary based on the complexity of the site, the market you are in and your experience level, most SiteSwan Resellers will charge anywhere from $500 – $1,500. If you're just starting out, our suggested retail price is $499 for a basic 5-page website. We've found that this price point works really well in any market and is acceptable to businesses of any size. Of course, you have complete control over how much or how little you charge your clients and you keep 100% of the sale.

2. Charge Your Clients a Monthly Service Fee
Charging your clients a monthly service fee to manage their website provides a steady source of recurring income. Recurring income is money that you can depend on month after month, and is the key to growing and sustaining a profitable web design business. Collecting a monthly service fee from your clients will allow you to generate “passive” income. This means you will continue to get paid every month, even if you don’t take on new clients. This is what makes web design such a lucrative business opportunity. 
Monthly service fees will vary based on the market you're in, the amount of features or updates you include, and the level of service you provide to your customers. For example: most SiteSwan Resellers will offer to make unlimited updates and website changes on behalf of their clients, adding more value to the monthly service. Generally, SiteSwan Resellers charge between $29 – $99/month, and our suggested retail price is $50/month.

Here’s a quick breakdown illustrating how much money you can make using our suggested pricing of $500 setup fee plus $50/month.
3. Sell Complementary Add-on Marketing Services
Just because you're primarily a web designer by definition, doesn't mean that you have to limit yourself to only offering just that service. Quite easily, you can expand your income by offering additional products and marketing services to your clients. Like they say: it’s much easier to sell to existing customers than it is to acquire new customers.

Websites are often considered the “gateway” to other marketing services and can help you get your foot in the door and earn the trust of small businesses. Once you’ve sold a website to a local business, why not sell them other products and services they need like logo design, business cards, social media marketing, financial services, business consulting, SEO services, PPC management and reputation management? Offering complementary services will allow you to become a "one-stop-shop" marketing agency and increase your earning potential.
If you're currently building websites with SiteSwan, you can also start expanding your services by offering Reputation Management. This allows you to grow you agency beyond websites and sell reputation management and review monitoring to your clients. There's big money in these add-on services. Most Resellers will charge $99 - $199 per month per client for Reputation Management alone.

The Bottom Line

While helping small businesses in and around your community with a website may be a passion of yours, it's also a great way to earn a living, and create a business all for yourself. And with the nature of web design being a combination of one-time fees and recurring monthly fees plus add-ons, you have multiple streams of income accessible to you. 

With SiteSwan, anyone can start their own web design agency and grow a profitable business with multiple streams of income. Whether it’s part-time or full-time, building and selling websites to small businesses with SiteSwan can be a great business opportunity and provide a steady stream of revenue that you can count on for years to come.

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