How to Sell Websites to Day Cares
How to Sell Websites to Day Cares

How to Sell Websites to Day Cares

Published on August 14, 2023

The demand for day care websites is growing rapidly as more and more parents are turning to the internet to find and research potential day care centers for their children. With the increasing importance of having a strong online presence for businesses, it's crucial for day care centers to have a professional and informative website. This presents a unique opportunity for web designers to serve this market and provide valuable services to day care centers.

Having a website is not only important for attracting new families and increasing enrollment, but it also allows day care centers to showcase their facilities, staff, and programs. With a website, parents can easily access information about the center, read reviews, and contact the center directly. This makes the process of finding a day care center much easier and more convenient for parents, which is why it's becoming increasingly important for day care centers to have a strong online presence.

For SiteSwan Resellers, serving the day care market can be a lucrative opportunity. By offering web design services to day care centers, web designers can help these centers create a professional and user-friendly website that will help them stand out from their competition. Additionally, by working with day care centers, web design businesses can build strong relationships with their clients and potentially offer additional marketing services to help their businesses grow. So not only does serving the day care market provide a valuable service to day care centers, but it also presents a significant opportunity for web design businesses to expand their services and grow their revenue.

Understanding the Day Care Market 

In order to effectively sell websites to day care centers, it's important to have a deep understanding of the day care market and the target audience. Day care owners have unique needs and wants when it comes to their online presence, and understanding these needs and wants is key to providing a valuable service to this market.

The target market for day care centers typically includes parents who are searching for a high-quality and safe environment for their children. These parents are usually busy and may not have a lot of time to visit each day care center in person. This is why having an informative and professional website is so important - it allows parents to learn about the center, see photos of the facilities, and get a sense of the center's programs and staff.

In order to gain additional insights into the needs and wants of day care owners, market research techniques can be used. This can include conducting surveys with local day care owners, gathering information from industry publications, and analyzing data on nearby day care centers and their websites. By conducting market research, web design businesses can better understand the unique needs and wants of day care owners and provide a more tailored service that meets their needs.
By understanding the day care market, web designers can better position themselves to sell websites to day care centers. By having a deep understanding of the target audience, web design businesses can create websites that meet the needs of day care owners and help these centers build a strong online presence.

Developing a Strong Offer for Day Care Websites

In order to sell websites to day care centers, web design businesses must develop a strong offer that meets the unique needs of this market. This includes considering the key features and functionalities that day care centers require in their websites, as well as tailoring the approach to the day care market. By doing so, web design businesses can create an offer that is highly attractive to day care centers and sets them apart from their competitors.

Some of the key features and functionalities that day care centers typically require in their websites include easy-to-use online registration forms, detailed information about the center and its programs, photos of the facilities, and up-to-date information about events and activities. In addition, it's important to consider the needs of parents and make sure that the website is user-friendly and easy to navigate.

When tailoring the approach to the day care market, web design businesses must understand the unique needs of this target audience. This may include creating a more kid-friendly and approachable design, as well as making sure that the website is easy to update and manage. By understanding the needs of day care owners and parents, web design businesses can create an offer that truly meets their needs and stands out from the competition.

Finally, in order to sell websites to day care centers, web design businesses must create a compelling sales pitch. This includes highlighting the benefits of having a professional and informative website, as well as explaining how the web design business can help day care centers build a strong online presence. By creating a persuasive and compelling sales pitch, web design businesses can increase their chances of making a sale and closing more deals with day care centers.

Building Relationships with Day Care Owners 

Building relationships with day care owners is crucial in order to secure new business and maintain long-term success in this market. Networking and building connections is a great way to get your name out there and connect with potential customers. You can attend industry events, join local business organizations, or even connect with other web design businesses to get referrals.

Creating a referral program is another effective way to build relationships with day care owners. Encourage your current customers to refer their friends and colleagues to you by offering incentives such as discounts or free services. This can help you gain new business while also strengthening your relationship with your current customers.

Offering value-added services can also help you build relationships with day care owners. For example, you should be providing ongoing website maintenance and support to ensure that their website stays up-to-date and functional. You can also offer reputation management services to help them get more reviews. By offering additional services, you demonstrate your commitment to helping day care owners succeed and build trust with them.

Closing the Sale

Closing the sale is an important step in securing new business from day care owners. It is important to be prepared for objections that potential customers may raise and to have a plan in place for overcoming these objections. For example, if a day care owner is concerned about the cost of a website, you can offer flexible payment terms or highlight the long-term benefits of having a strong online presence.

Negotiating pricing and payment terms is also important when closing the sale. Be prepared to discuss pricing options with day care owners and be open to negotiation. By being flexible and willing to work with customers, you can build trust and close more sales.

Delivering a high-quality product is key to closing the sale and building long-term relationships with day care owners. Make sure that you understand their needs and wants, and deliver a website that meets these needs. By providing a high-quality product, you increase the likelihood of securing repeat business and positive reviews from your customers.

Ready to Start Building a Day Care Website?

A great way to start any website project is with a pre-designed theme or template. This will help streamline the process for creating a site for a potential client.

At SiteSwan, we offer over 250+ professionally designed website themes for almost any industry. This includes 2 unique designs for Day Cares. 

Both Day Care Themes not only look great, but they are specifically designed to be mobile-optimized, ensuring that your website will look and function seamlessly on any device, including smartphones and tablets. This is crucial in today's digital age where a significant portion of website traffic comes from mobile users.

In addition to their visual appeal, the Day Care Themes come with professionally written content that has been carefully crafted to engage and inform your prospective clients. This content can be easily customized to suit the unique needs and offerings of your day care facility. By utilizing well-written content, you can effectively communicate the value of your services, highlight the Day Care's strengths, and address any concerns or questions parents may have.

The Day Care Themes include all the essential elements that a high-quality day care website needs. This includes features such as an intuitive navigation menu, clear calls-to-action, easy-to-use contact forms, photo galleries showcasing the Day Care’s facilities and activities, and sections for important information such as enrollment procedures, staff profiles, curriculum details, and testimonials from satisfied parents.

By utilizing these comprehensive themes, you can be confident that you will impress your clients and appeal to their target market. The professional design, mobile optimization, and tailored content work together to create a positive and engaging user experience, encouraging visitors to explore your website and ultimately choose your client’s Day Care for their child's needs.

If you're currently not building websites with SiteSwan, you can easily view our plans and pricing here. SiteSwan offers a range of options to suit your needs, allowing you to leverage their user-friendly platform and powerful features to create stunning and effective websites with ease.


In conclusion, the opportunity for web design businesses to serve the day care market is significant. By understanding the target market, developing a strong offer, building relationships, closing the sale, and delivering a high-quality product, you can grow your business and succeed in this market. So take action, start selling websites to Day Cares, and take your web design business to the next level.

We'd love to hear from you!

Please free to get in touch to let us  know what you think or if you would like to learn more.