7 Elements of a Great Website

7 Elements of a Great Website
7 Elements of a Great Website
Published on July 31, 2023
 
Too many sites on the web right now are poorly designed, don't function well, or present confusing or misleading information. But if you know how to build a site that looks, feels, and functions like the best sites on the net, you'll know how to get clients flocking to your door.

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The Difference Between SEO and SEM 

The Difference Between SEO and SEM
The Difference Between SEO and SEM
Published on July 24, 2023
 
If you own an online business, you're probably wondering how to effectively promote and achieve success in this vast digital realm. This is where the significance of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) comes into play.

But what sets these two strategies apart, and which one is right for your business?

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Selling Website Redesigns: 12 Signs a Business Needs a NEW Website

Selling Website Redesigns: 12 Signs a Business Needs a New Website
Selling Website Redesigns: 12 Signs a Business Needs a New Website
Published on September 28, 2021. Updated on July 17, 2023.

As a website designer, you should always be on the hunt for your next client. Most likely, your first instinct is to look for businesses without a website. While there are still millions of businesses currently without a site, don’t be so quick to rule out businesses just because they have an existing site. Many of these sites are in desperate need of a redesign.

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How to Sell Websites to Dance Studios 

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Published on July 10, 2023
 
Are you interested in increasing your website sales? Targeting dance studios as potential clients for website sales offers numerous benefits. Providing tailored website solutions to dance studios not only addresses their unique needs but also establishes you as a specialized provider within this niche market.

Keep reading to learn why dance studios are a great business to sell your web design services to and how to do it.

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7 Reasons to Become a SiteSwan Website Reseller

7 reasons to become a siteswan website reseller
7 Reasons to Become a SiteSwan Website Reseller
Published on July 3, 2023.
 
Have you ever thought about having your own business but without the typical risks of starting your own company? Or maybe you’re already happy doing what you’re currently doing, but you’re open to a side hustle that would help generate another stream of income.

Whether you’re looking for a new part time or full time business, becoming a SiteSwan Website Reseller could be the right solution for you.

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The 5 Key Steps in the Website Sales Process

The 5 Key Steps in the Website Sales Process
The 5 Key Steps in the Website Sales Process
Published on June 26, 2023.

Creating a successful sales process is a crucial aspect of starting and growing any business. It is the backbone of converting leads into paying customers and helps to ensure the success of your business. A well-designed and optimized sales process can make the difference between a thriving business and one that struggles to get off the ground.

So, let's dive in and see how you can create a sales process that helps you achieve your business goals.

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What Small Businesses Look for in a Web Designer

What small businesses look for in a web designer
Published on January 17, 2022. Updated on June 19, 2023.

There are currently more than 33 million small businesses operating in America. So if you are a web designer, then there is plenty of work out there for you. However, there are other web designers out there. This means, for your business to succeed, you need to stand out from the crowd — so where should you start?

Read on to find out exactly what small businesses are looking for when they hire someone for web design.

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How to Sell Websites to Auto Detailing Businesses

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Published on June 12, 2023
 
Could your web design agency capitalize on that growth?

Well, with around 60,000 auto detailing businesses in the US, the answer is a resounding yes. This guide will show you how to start selling auto detailing web design services so you can further expand your agency.

 
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Website Launch Checklist: 10 Things to Do When Launching a New Site

Website launch checklist  10 things to do when launching a new site
Website Launch Checklist: 10 Things to Do When Launching a New Site
Published on June 4, 2023
 
To help you streamline the process and eliminate any last-minute surprises of launching a new website, we've put together a comprehensive "Website Launch Checklist" for you to follow.

By following these steps, you can guarantee a smooth and successful launch that will leave you and your clients feeling satisfied and confident in the final product.

 
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Introducing the SiteSwan Training Program: Launch Your Web Design Business in 12 Easy Steps

Introducing the SiteSwan Training Program: Launch Your Web Design Business in 12 Easy Steps
Introducing the SiteSwan Training Program: Launch Your Web Design Business in 12 Easy Steps
Published on May 24, 2023
 
Are you an aspiring entrepreneur with a passion for web design? Do you dream of launching your own successful web design business? Look no further!

Introducing the SiteSwan Training Program, an innovative and comprehensive resource designed to empower individuals like you to turn your web design ambitions into reality. 

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What Are SSL Certificates & Why Are They Important?

What is an ssl certificate
Published on November 9, 2021. Updated on May 22, 2023.

Just as there will always be crime no matter what city you live in, there will always be cybercrime and cybersecurity concerns to watch out for no matter where you spend your time on the internet. With so many people getting hacked, it’s no wonder why more and more people are hesitant to visit new sites, share personal information, or make online purchases unless they know for sure that it’s safe.

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How to Sell Websites to Personal Trainers

How to Sell Websites to Personal Trainers
How to Sell Websites to Personal Trainers
Published on May 15, 2023
 
Personal training is a thriving industry and it continues to grow. This is why selling websites to personal trainers can be so profitable. It's a particularly great industry to get into if you want to work with local business owners and entrepreneurs.

To help you understand why you should consider selling websites to personal trainers, we have put together a guide.

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How to Overcome Common Sales Objections

How to overcome common sales objections
How to Overcome Common Sales Objections
Published on May 8, 2023

It doesn’t matter what you’re selling or how long you’ve been selling, you’re bound to face objections from time to time.

The best way to overcome sales objections is to familiarize yourself with what a potential customer might say. Once you know what objections they might have, you’re able to prepare responses that address their underlying concerns with valuable solutions.

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6 Tips for Hiring a Sales Rep for Your Web Design Agency

6 tips for hiring a sales rep for your web design agency
6 Tips for Hiring a Sales Rep for Your Web Design Agency
Published on May 1, 2023

Sales are the lifeblood of any business, and this holds especially true for a web design agency.
 
By having a dedicated sales rep or team in place, you can ensure that sales continue to be a priority and don’t take a back seat in your business. In a highly competitive industry, a strong sales strategy is essential in setting your web design agency apart from the competition and achieving long-term growth.

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4 Benefits of Using a CRM for Your Web Design Business

4 benefits of using a crm for your web design business
4 Benefits of Using a CRM for Your Web Design Business
Published on April 24, 2023

If you're a web design business owner, then you know that staying organized and keeping track of customer data is essential for your success.

A Customer Relationship Management (CRM) can help you manage your leads and contacts, as well as keep track of important customer information. Keep reading to learn about the numerous benefits of using a CRM for your web design business.

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How Much Should You Charge for a Website? 8 Factors to Consider

How much should you charge for a website  8 factors to consider
Published on February 4, 2022. Updated on April 17, 2023.
 
When you’re getting your web design business off the ground with SiteSwan, it’s important to have a plan for how much you will charge for a website. You want to keep your rates attractive enough so you can quickly take on new clients with little push back, but you also don't want to price yourself so low that you need to wait months to turn a significant profit.

There is an art and science to finding the right sweet spot where you’re compensated fairly for all your hard work AND clients feel like they’re getting a very good deal.

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3 Ways to Make Money as SiteSwan Website Reseller

How you make money with siteswan
Published on July 8, 2021. Updated on April 13, 2023.
 
If you're going to get into an industry, it's best that you choose one where you can bring in revenue in several different ways.

Whether it’s part-time or full-time, building and selling websites to small businesses with SiteSwan can be a great business opportunity and can provide a steady stream of income that you can count on for years to come.

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How to Sell Websites to Dog Daycare and Pet Boarding Businesses

How to sell websites to dog daycare and pet boarding businesses
How to Sell Websites to Dog Daycare and Pet Boarding Businesses
Published on April 10, 2023

Are you looking to get your web design services off the ground and make dog daycare businesses your customer base?

With more and more dog daycare businesses opening up in recent years, this can be an excellent way to boost your business and reach a larger customer base. On average, dog daycare businesses are expected to grow by 7% in 2023. 

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31 Ways to Generate Leads for Your Web Design Business

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Published on April 3, 2023

Today, every small business needs a professional website for their company creating a lucrative opportunity for web designers and independent freelancers all around the world.

But that doesn't mean growing your web design business will come easy. You still have to be proactive with sales and find customers. And it goes beyond just handing out business cards to a few friends. Fortunately, it doesn’t need to be difficult either with the right tips. 

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5 Tips for Finding Web Design Clients Using SiteSwan's Local Prospecting Tool

Finding web design clients
Published on July 14, 2021. Updated on March 20, 2023

Most web designers make the mistake of sitting back and waiting for clients to come to them. While referrals and inbound leads are great, they are often not enough to scale your business. This often results in periods of highs and lows or a feeling of “feast or famine” - you’re either overwhelmed with work or starving for business.  If you want to run a successful web design business with predictable growth, you need a way to consistently generate leads and take on new clients.

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How to Sell Websites to Home Improvement Businesses

How to sell websites to home improvement businesses
How to Sell Websites to Home Improvement Businesses
Published on March 13, 2023 
 
As a web design business owner, it's important to recognize the potential for profit in creating websites for businesses in the home improvement industry.

By understanding the specific needs of businesses in the home improvement industry and tailoring your services accordingly, you can successfully sell websites to this market.

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How a Business Can Maintain Brand Consistency Across the Web 

How a Business Can Maintain Brand Consistency Across the Web
How a Business Can Maintain Brand Consistency Across the Web
Published on March 6, 2023 
 
Imagine you come up with the perfect idea for your business. You create a website and set up all of your social media accounts and start posting, but you struggle to get clients.

If you haven't taken brand consistency seriously, that could be a big reason why your business isn't growing. Fortunately, the problem is easy enough to fix once you know the steps.

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The Benefits of Using a White Label Website Builder

SiteSwan The Benefits of Using a White Label Website Builder
SiteSwan The Benefits of Using a White Label Website Builder
Published on February 27, 2023 
 
White label website builders are designed to be user-friendly and easy to use. It allows you to create a website quickly and easily, without having to worry about the technical aspects of web development.

In this article, we'll discuss the benefits of using a white label website builder and how it can help you create professional websites faster and more efficiently.

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How to Sell Websites to Spa and Beauty Salons

How to Sell Websites to Spa and Beauty Salons
How to Sell Websites to Spa and Beauty Salons
Published on February 20, 2023 
 
Are you looking to expand your clientele in the spa and beauty industry? Whether you’re a website reseller just getting started or an experienced veteran, this guide will help give you the tips and tools you need to learn how to sell websites to spas and beauty salons.

By implementing the techniques outlined in this article, you will be able to stay ahead of the competition and position your web design agency as a leader in the industry. 

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Finding Your Why: The Importance of Having a "Why" in Business 

Finding Your Why: The Importance of Having a "Why" in Business
Finding Your Why: The Importance of Having a "Why" in Business
Published on February 13, 2023 
 
Having a "why" in business may be one of the most important aspects of starting one. After all, having a why in business can help you overcome tough times and keep you motivated to stay the course.

Explore the reasons why finding your “why” is so important, how it can help you achieve success in your business and how to find yours.

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Your Guide to Switching to Google Analytics 4

SiteSwan Your Guide to Switching to Google Analytics 4
SiteSwan Your Guide to Switching to Google Analytics 4
Published on November 14, 2022. Updated on February 6, 2023.
 
Google Analytics is a great tool to use if you're interested in helping your clients make sense of their website performance. However, it's important to know that in July of 2023, Google will officially sundown Universal Analytics, forcing millions to make the switch to Google Analytics 4.

What does this switch to the new Google Analytics mean for you? This quick guide will walk you through everything you need to know and then guide you through the transition process step-by-step.

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A Guide to Selling Websites to Small Businesses During a Recession

A guide to selling websites to small businesses during a recession
A Guide to Selling Websites to Small Businesses During a Recession
Published on January 30, 2023
 
If you're an agency owner or entrepreneur there are ways in which you can learn how to get better at selling websites to small businesses during a recession.

In this quick guide, we'll walk you through the process of finding the right small businesses to sell websites to and then provide you with tips on how to use the best website builders and templates to ensure you’re selling high-quality sites.

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How to Sell Websites to Restaurants: Everything You Need to Know 

How to Sell Websites to Restaurants: Everything You Need to Know
How to Sell Websites to Restaurants: Everything You Need to Know
Published on January 24, 2023
 
Websites are the foundation of restaurant marketing. With over 660,000 restaurants in the US, the demand for effective web design is quite high in the industry. However, they need the right services for their website, as a DIY site doesn't cut it anymore.

Well, that's where you come in. Let's talk about how to sell websites to restaurants in 2023!

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How to Select the Best Business Name for Your Web Design Agency

Best business name
Published on December 20, 2021. Updated on January 16, 2023.

There are currently more than 30 million small businesses operating across the United States. They offer valuable products and services and 71% of these businesses use their website to advertise and market the products and services they sell. So if you are planning to start a web design agency, there is plenty of work out there!

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SiteSwan 10 Reasons Why Web Design is a Great Business to Start in 2023
SiteSwan 10 Reasons Why Web Design is a Great Business to Start in 2023
Published on January 9, 2023

Have you been thinking about starting a business in 2023? If so, you may be thinking about the best business to start in 2023. What industry should you go into? What type of business makes the most type of money? What business will you enjoy doing?

One of the best businesses to start this coming year is one that is in high demand and easy to get going. You should start a web design company this year and here's why... 


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SiteSwan The 30 Second Sales Pitch for Web Designers That Really Works
SiteSwan The 30 Second Sales Pitch for Web Designers That Really Works
Published on December 30, 2022

Not a fan of cold calling? Don’t worry, our 30-second website sales pitch can help you navigate these types of calls as you sell websites to clients. Not only that, but statistics show that people are a lot more open to sales calls than you might think.

We know. It’s tough to know how to market yourself. That's where our 30-second sales pitch comes in. This strategy is a great way to succinctly share what you do and why someone should hire you. Sit tight as we walk you through exactly what to say.


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Siteswan 7 tips for designing better looking websites for your clients
SiteSwan 7 Tips for Designing Better-looking Websites for Your Clients
Published on December 26, 2022

We all know that the look and feel of a website are important, but did you know that design can actually impact a site’s performance and trust? In fact, 94% of users in a recent study expressed that bad design led to mistrust in the websites they visited.

When you design great looking websites, you’re not just creating a site that’s attractive. You're also improving its performance and its value. This could all lead to a faster sale, a happier client, and more money in your pocket.


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Sell reputation management
Updated on December 19, 2022

SiteSwan's Reputation Management feature is proving to be a valuable tool for many SiteSwan Resellers. It's the first true expansion of SiteSwan's services beyond web design, and it's ideal for anyone interested in selling digital marketing services to small businesses.

But what exactly is it? It's a tool that helps small businesses easily manage and respond to online reviews while also helping them increase their average star rating across the major review sites.

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 If Not Now, When? How to Make Time to Work on Your Web Design Business 

Make time for your business
Published on December 27, 2021. Updated on December 12, 2022.

So you're thinking about starting your web design business but are concerned about the time commitment. Maybe you're already running your own agency but are struggling to find the time to focus your efforts on growing your business. The good news with owning your own business is that you can set your schedule and work at your own pace.

Whether you are running your business full-time or as a side hustle, consider implementing these 8 strategies to help you maximize your time so you can work smarter not harder.

 
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The Top 3 Questions People Ask about the SiteSwan Website Reseller Program

The top 3 questions people ask about the siteswan website reseller program
The Top 3 Questions People Ask about the SiteSwan Website Reseller Program
Published on December 5, 2022
 
If you’re thinking about starting your own web design business with SiteSwan, we encourage you to do your research, take your time, request a demo and learn more about what has made our reseller program such a success over the last decade.
 
To assist you during the decision making process we compiled the top 3 questions people ask about the SiteSwan Reseller Program, along with the answers. 
 
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The Top 4 Ways to Sell Websites to Small Businesses 

SiteSwan The Top 4 Ways to Sell Websites to Small Businesses
SiteSwan The Top 4 Ways to Sell Websites to Small Businesses
Published on November 21, 2022
 
As the owner of your own web design business, you want to make sales a top priority. When selling websites to small businesses, it’s important to use a combination of different sales methods. There isn’t a ‘one size fits all’ approach but there are a few highly effective ways that can bring you success, as long as you’re willing to put in the time and effort to try new things out.

Keep reading to explore the four most effective ways to sell websites to small businesses.

 
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8 Tips for Choosing the Right Website Imagery

Siteswan 8 tips for choosing the right website imagery
SiteSwan 8 Tips for Choosing the Right Website Imagery
Published on November 7, 2022
 
As a web designer, it's important to select pictures that accurately represent the overall feel of the website you're working on. When it comes to choosing images, don't underestimate the power of a great photo.

The task of selecting the right images for a website you’re designing can be tricky, but it's worth taking the time to pick the best pictures that fit your client’s brand and message. In this article, explore tips for choosing the right images that attract and engage your target audience.

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5 Signs it's Time to Fire a Client (and tips for letting them go) 

Siteswan 5 signs it's time to fire a client (and tips for letting them go)
SiteSwan 5 Signs it's Time to Fire a Client (and tips for letting them go)
Published on October 31, 2022
 
Any experienced business owner knows that some customers are easier to work with than others. Sometimes you can encounter a client that can be tough to work with or that really pushes your buttons.

While the decision to fire a client isn't easy, it could very well be the best decision to make for you and your business. To help you decide if it’s time to part ways with a client, take note of the following 5 warning signs and tips below to guide you through the process.

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How to Choose the Right Legal Structure for Your Business

Siteswan how to choose the right legal structure for your business
How to Choose the Right Legal Structure for Your Business
Published on October 24, 2022

You've got a great business idea, and now you're ready to make it happen. But before you can start turning your dream into reality, you need to choose the right legal structure or entity for your business. The wrong choice could mean costly penalties and legal headaches down the road. So how do you choose?

If you’re not sure where to begin or what kind of entity you should pick, this guide will help explain your options and help you select the best one for your business.

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10 Habits of Being a Successful Entrepreneur

Siteswan 10 habits of being a successful entrepreneur
SiteSwan 10 Habits of Being a Successful Entrepreneur
Published on October 10, 2022

If you’re a new entrepreneur, you’re probably filled with excitement, passion and determination – all qualities that make a great business owner. Although, you may also be harvesting some feelings of fear and uncertainty which is completely normal for any new entrepreneur. As you begin your new endeavors, you’ll want to identify ways to help you stay motivated and focused so you can stay the course on the fast track to success. 

While every entrepreneur’s journey and experience will be different, there are certain habits of successful entrepreneurs that you can adopt to boost your own career and business.

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5 Advantages of Hiring a Web Designer

Siteswan 5 advantages of hiring a web designer
SiteSwan 5 Advantages of Hiring a Web Designer
Published on September 26, 2022

The average small business owner wears many hats. So when it comes to their website, it's easy to see why they might think they can handle it them self. But, to create or redesign their business’s website, they shouldn’t go at it alone. There are some very good reasons for a small business owner to hire a professional web designer to do the job - that’s where you come in!

In general, small business owners are looking for a web designer to create a unique customized website that reflects their business’s brand. As their web designer, you’ll be able to offer them so much more than just a great looking website.


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Back-to-School Means Back-to-Business: Why it's Prime Time for Web Design

SiteSwan Back-to-School Means Back-to-Business: Why it's Prime Time for Web Design
SiteSwan Back-to-School Means Back-to-Business: Why it's Prime Time for Web Design
Published on September 19, 2022

September is here and that means it’s back-to-school season. For students, it’s a new beginning and a fresh start to the coming year. For parents, it means getting the kids out of the house and back into the hectic school routine.

But September is also a great time to be a SiteSwan Website Reseller when local business owners, many of whom are also parents, can now re-focus on their business and are eager to launch a new website and other marketing initiatives before the busy holiday season.


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7 Back to School Marketing Ideas for Web Designers

Back to school marketing ideas web designers
Published on September 12, 2022

All across the U.S., school is back in session. That means kids are heading back to class, traffic is heavier, commutes are longer and schedules are busier. For many web designers, especially those that are parents, September seems to fly by in a blink of an eye. That doesn't mean your web design business needs to suffer, though. Here are 6 back to school marketing ideas to promote your web design business and make the most of the upcoming school year.

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Starting a Part-Time Web Design Business with Full-Time Earning Potential

Siteswan interview with eric shelton (1)
Recorded on July 29, 2022
 
SiteSwan's Co-Founder, Justin Gerena, recently sat down with Eric Shelton, a SiteSwan reseller, who has sold close to 100 sites, working exclusively part-time. Eric devoted his time off from work to build up his side hustle which is on the verge of offering a full-time income.

Eric is by no means a web design guru, but he is an expert at working hard and hustling. He’s got drive, he’s got ambition, and he’s got laser focus, tactfully choosing his potential clients with phenomenal precision, which has allowed him to scale to some pretty impressive levels. And he’s done it all with just a part-time commitment.

 
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How to Present a Website Mockup to a Prospect

Siteswan how to present a website mockup to a prospect
SiteSwan How to Present a Website Mockup to a Prospect
Published on September 2, 2022
 
Did you know that how you present a website to a prospective small business client is just as important as how you build it? In fact, it’s a vital part of the overall sales process. You put the time and effort into creating a beautiful personalized mockup website so you don’t want to drop the ball in the final steps leading up to your chance to close the deal.

If you think that sending your prospects a link to the website you built for them is all you need to do to get the sale, then you could be missing out on the opportunity to gain new clients, sell more websites and scale your business. 

 
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3 Tips for Working from Home 

Siteswan 3 tips for working from home
SiteSwan 3 Tips for Working from Home
Published on August 29, 2022

Being your own boss and working from home has many benefits, like flexibility and no commute, but being productive can be tough if you’re not used to working on your own schedule. It’s important to reflect, evaluate, and try different things to help you establish a structure for your day so you feel accomplished.

Here are 3 tips to help you stay productive when working from home so you can get the most out of your time and maintain a healthy work-life balance at the same time.

 
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5 Reasons to Start a Web Design Business Even if You Have a Full-Time Job

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Published on September 7, 2021. Updated on August 22, 2022. 

Many people are entrepreneurial but don’t take the bold leap of starting their own business because of their employment situation. Just because you have a full time job doesn’t mean you cannot start a web design business with SiteSwan. In fact, many self-employed web designers once started off building websites on the side (while working a full time job).

Here are 5 reasons why starting your own web design business with SiteSwan could be a great idea even if you currently have a full time job:

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7 Ways to Provide Top-Notch Customer Service

Siteswan 7 ways to provide top notch customer service
SiteSwan 7 Ways to Provide Top-Notch Customer Service
Published on August 15, 2022
 
When you run your own web design agency, you want to ensure your clients are pleased with your services to help cultivate a good relationship, build their trust, and loyalty. To build customer loyalty, ramping up your customer service efforts is the best place to start.
 
How you communicate with your customers has everything to do with whether or not they stay or return to do business with you again. To provide top-notch customer experience that sets you apart from your competitors, read through these seven tips and try to adapt them into your customer service strategy. 

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17 Tips to Get More Clients for Your Web Design Business Fast

Siteswan 17 tips to get more clients for your web design business fast
SiteSwan 17 Tips to Get More Clients for Your Web Design Business Fast
Published on August 8, 2022
 
Landing more clients is the only way to keep your business going strong and although it can be a tedious task, with the right approach, it can also be easier than you think.

Since you are competing with other freelancers and web design agencies all over the world, you’ll want to identify ways that you can stand out against your competitors and attract clients to your web design business. If you are struggling to get new business or want to know how to find new clients once you’re ready to expand, we’ve outlined several ideas that will help you attract a full pipeline of new customers fast!

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7 Tips to Give a Convincing Sales Pitch to Small Businesses

Siteswan 7 tips to give a convincing sales pitch to small businesses
SiteSwan 7 Tips to Give a Convincing Sales Pitch to Small Businesses
Published on August 1, 2022
 
If you want to sell websites to small businesses, it's important to craft an effective sales pitch. Your sales pitch can make or break a deal so you want to be prepared and practice your pitch prior to meeting with a client.

It’s also important to consider how you will deliver your pitch. Will you be selling face-to-face, over the phone or even via email? Keeping in mind the factors listed in this article and utilizing these tips can help you develop a convincing sales pitch to ultimately land more clients.

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