Back-to-School Means Back-to-Business: It's Prime Time for Web Design

Back to business
September is here and that means it’s back-to-school season. For students, it’s a new beginning and a fresh start to the coming year. For parents, it means getting back into the hectic school routine. For local business owners, many of which are also parents, they can now re-focus on their business because the kids are back to school. And now is the time to act for web designers. Everyone is in the mindset of making a fresh start, and this is the time when small businesses are ready to launch their new sites and other new marketing initiatives.

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Let me start by saying we all know a slow loading website when we see one. And we all get frustrated by them.

Websites that take a long time to load can turn off visitors who are coming to your site and can potentially turn away hundreds of customers in the process. There is no argument there. That’s why at SiteSwan, we spend a lot of time optimizing our websites for fast load times on all devices, and it shows – check out your website built on SiteSwan from any device and you will witness lightning-fast load times nearly every time. So you may be wondering why your Google PageSpeed Insight score isn't a lot higher?

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Case Study: Pipestone Publishing

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Case Study by Jim Haigh - Swimming mightily upstream against the gloomy narrative of "News Deserts," the Pipestone County Star has not missed its weekly deadline even once in 139 years. The family owned media company's track record is even more remarkable when you consider the fact that the thermometer rarely pushes above freezing between Election Day and Easter.

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Case Study: eBusiness.Works
Case Study by Jim Haigh - A Christian family man from Texas, forced into a career change, discovers SiteSwan as a way to make a great living helping small businesses thrive online. It’s a compelling story about how a preacher turned into a White Label Website superstar, while staying grounded in family and faith, and finally discovering the freedom to do what he wants, when he wants.

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SiteSwan Announces New Integration with AgeVerify

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November 6, 2018 - Great news for SiteSwan Website Builder white label resellers! Opportunity knocked, and we whipped the door wide open to serving some of the fastest growing industries in your markets.

Business is booming in hometown beer. According to the Brewers Association, the number of small and independent craft brewers grew another 16% in 2017, with a total now eclipsing 6,300 on Main Street, USA. Local wineries are experiencing similar growth. And with the surge in alternatives to conventional cigarettes comes phenomenal growth in local retailers catering to electronic alternatives and other vaping products.

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Case Study: Genesee Valley Penny Saver

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Case Study by Jim Haigh - In only their first 9 months as a SiteSwan Website Builder white label reseller, the Genesee Valley Penny Saver has significantly enhanced their customer relationships. Having already designed over a dozen engaging and effective websites, with even more in production, the family-owned publishing company founded in Avon, New York back in 1948 has, "rapidly evolved into a one-stop solution for our local businesses," reports Marketing Manager, Mary Shepard.

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Case Study: Exchange Media Group

Exchange logo
Case Study by Jim Haigh - The family owned Exchange Media Group is proudly primed for their 40th Anniversary. The publishing company that Will Thomas and sister Katie McNabb's father, Bill, founded in 1979 "to connect buyers and sellers" is successfully weaving together the print and digital landscape of the communities they serve. Today they are "making connections" exponentially, and the future looks brighter than ever.

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Case Study: Delta Digital Strategies

Delta digital
Case Study by Jim Haigh - The Mathes brothers, Joe and Mike, grew up with printer's ink in their veins, working together as kids at their father's newspaper. They founded Delta Publications in 1988, with strong growth in their first 20 years, but found themselves face to face with an advertising sales wall during a sudden, steep national decline in print ad sales. By embracing SiteSwan, they discovered other digital solutions – tools that helped them break through that wall and justified starting a digital agency sister company with responsive website design revenue at its core.

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Jim Haigh Joins SiteSwan Team

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July 2, 2018 - Jim Haigh dives into the SiteSwan lake as our new Product Evangelist, bringing a lifetime of championing entrepreneurs and Small Businesses (SMB’s) to our White Label Website Reseller Program. Jim will lead strategic initiatives to cultivate Reseller growth, harness partnerships and 3rd-party Integrations, and spread the word of SiteSwan opportunities across the digital landscape.

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Major New Feature Announcement: SiteSwan has Teamed Up with Stripe to Offer Hassle-Free Client Billing

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Jun 19, 2018 - We know that one of the biggest challenges in running your local web design firm is managing client billing and keeping track of past due payments. With SiteSwan’s new Client Billing feature and Stripe integration, SiteSwan resellers can easily charge their small business clients from the same dashboard they're already using to build and manage their websites. All it takes is 1 click to sync SiteSwan's website building platform to a Stripe account.

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SiteSwan Feature Releases for the 2nd Half of 2017

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Dec 13,2017 - We’re constantly improving the SiteSwan website building platform for our resellers by adding and enhancing features. We believe that for SiteSwan to remain the easiest, fastest way to build beautiful websites for small businesses, we have to continually innovate and evolve as a white label website builder.

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How to Price E-Commerce Websites and Profit

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Jun 20,2017 - Many small business owners say they want to do e-commerce. Of course they do! The prospect of boosting sales around the clock and offering products to people from around the world is very enticing.

And it’s easy for you to get caught up in this excitement too. As their web developer, you’d love to be able to brag about your website client who boosted business by 50% by working with you!

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How to Add Off-Site Links to Site Navigation

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Jun 8,2017 - Your site navigation is one of the very few things that stays constant from one page of your site to the next. It’s a visually reliable reference point for the user – something they can always come back to if they feel lost, want to see what’s next, or want to backtrack. It also serves as a sort of guide or roadmap of how to experience the website.

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Easily Add E-Commerce to any SiteSwan Website with our Shoprocket Integration

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May 20, 2017 - At SiteSwan, we’re all about making things quick and easy for you. The folks at Shoprocket happen to agree with that sentiment as well.

Everyone wants to sell something online, right? We all love the idea of people logging onto our site to purchase something while at home in our pajamas.

But building an e-commerce store is extremely difficult, tricky, time consuming, and expensive. That is, until now.

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The Trouble with Big Business Digital Marketing Vendors

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Apr 27,2017 - The percentage of small businesses that do not have a website remains steady at around 45% (cited here), but it’s not because salespeople aren’t trying.

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What Every Small Business Needs for Effective Local Marketing

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April 16, 2017 - Small businesses, in general, have limited budgets. And, generally speaking, most small business owners have clients who are almost all within a very short driving (or walking) distance from them. Since they’re not likely to get customers from far away, their options for marketing their business are fewer than the larger businesses you see advertising on TV.

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Enhance Coupons by Adding Images, Colors, and More

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Mar 7,2017 - Coupons are the lifeblood for many small businesses. According to a report by Inmar, 2.9 billion coupons were redeemed in the U.S. in 2013. For many shoppers, buying decisions are influenced by money-saving coupons that they find on small business websites.

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We Updated Our Website Content Editor

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Feb 27,2017 - Your Content Editor just got a lot prettier.

Surprise! Next time you log into one of your SiteSwan sites, you’re going to see a much more beautiful content creation interface. It’s been totally redesigned from the ground up to make you and your clients feel more up-to-date.

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Hide Site Credit From Your Client Websites

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Feb 21,2017 - Giving yourself credit on the bottom of every customer site is an EXCELLENT way generate referral leads. People see the awesome work you do, they click your name to find out who did it, they see your site, and then they contact you to do their website. Win!

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How do you make money with SiteSwan?

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Feb 7,2017 - How do you make money as a SiteSwan website reseller?

Our white label website builder is not just designed for speed, it's built for profit. Build and sell websites faster and easier than ever before and keep prices affordable.

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New Statistics Available to Measure User Engagement

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Feb 1,2017 - As behavior on small business websites change, so too does the need to measure that behavior.

Did you know that about 55% of all traffic to small business websites is from mobile devices? With that said, wouldn’t you like to know how people are using your clients’ websites?

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All SiteSwan Sites are now Secured with SSL

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Jan 23,2017 - Keeping information secure online is likely a top priority for you. Most small business owners feel the same way. That’s why we recently rolled out automatic SSL support for all SiteSwan sites with custom domains!

What is SSL?

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Hide the Homepage Link for Better Landing Page Designs

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Nov 22,2016 - You already know that SiteSwan is an awesome website builder that lets you quickly & easily create stunningly beautiful websites for small businesses…but now it’s easier to use it for something else: Landing Pages.

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A True White Label Website Builder

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Nov 21,2016 - SiteSwan has always been a “White Label Website Builder” solution for building websites for small businesses…so none of your clients ever have to know you’re using SiteSwan. But what about the people you hire to work for you like freelance designers or sales people? How can you prevent them from knowing that you are using SiteSwan to run your web design business?

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Why Selling Websites to SMALL Businesses has BIG Potential

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Sep 28,2016 - Would you rather have 5 big clients pay you $1,000/mo each? Or would you rather have 50 smaller clients pay you $100/mo each? The idea of getting huge checks every month from just a handful of clients rather than collecting smaller invoices from a larger number of customers may sound appealing at first. But there's a lot more at risk.

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5 Ways to Land Your First Web Design Client as a SiteSwan Reseller

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Jul 6,2016 - It seems like your first web design client is always the hardest client to get. But once you sell your first website, every sale thereafter will only get easier. You’ll have more confidence, find your niche, learn the ropes and build referrals. And with the SiteSwan Website Reseller Program, we will help  you every step of the way. That’s why it’s so important to get started right away and follow these tips to land your first client ASAP!

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Looking to Start a Business in Florida?

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Jun 9,2016 - Are you an entrepreneur looking to start a business in Florida? The the SiteSwan Website Reseller Program may be the perfect opportunity for you!

Florida is a great state to start a web design business. The Sunshine State welcomes small businesses and has plenty of opportunity.

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What’s the Difference Between Responsive & Mobile-Friendly Website?

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Apr 21,2016 - Many people get the terms “responsive,” “mobile site,” and “mobile-friendly” website confused. They are similar, but at the same time, very different.

When Google made the switch last year to favor mobile-optimized websites, it had a big impact on the web design industry. Sites that are not mobile-optimized are suffering in mobile searches. So many business owners have to figure out how to make their sites mobile-optimized. SiteSwan is solving for this.

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Is Your Website Safe on WordPress?

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Sep 26,2015 - Another day, another WordPress hack…at least that’s what it feels like.

Early September, 2015 saw another widespread WordPress hack – this one topping over 6,000 WordPress installations per day at one point. This particular hack loaded malware onto site visitors’ computers.

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Embracing Changes in Web Design

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Aug 27,2015 - Web design has been around since the 1990’s. It’s seen tremendous evolution over those years. At the same time, web design agencies have evolved as well.

Many web design agencies have a niche that they stick to. From Day 1, they consistently go after the same types of clients, with the same types of budgets, offering the same types of services. Sure, maybe they switch up technology from time to time, but it’s always with the same end goal.

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