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Finding Your Why: The Importance of Having a "Why" in Business

Published on February 13, 2023

Having a "why" in business may be one of the most important aspects of starting one. After all, having a why in business can help you overcome tough times and keep you motivated to stay the course.

Explore the reasons why finding your “why” is so important, how it can help you achieve success in your business and how to find yours.

Your Guide to Switching to Google Analytics 4

Published on November 14, 2022. Updated on February 6, 2023.

Google Analytics is a great tool to use if you're interested in helping your clients make sense of their website performance. However, it's important to know that in July of 2023, Google will officially sundown Universal Analytics, forcing millions to make the switch to Google Analytics 4.

What does this switch to the new Google Analytics mean for you? This quick guide will walk you through everything you need to know and then guide you through the transition process step-by-step.

A Guide to Selling Websites to Small Businesses During a Recession

Published on January 30, 2023

If you're an agency owner or entrepreneur there are ways in which you can learn how to get better at selling websites to small businesses during a recession.

In this quick guide, we'll walk you through the process of finding the right small businesses to sell websites to and then provide you with tips on how to use the best website builders and templates to ensure you’re selling high-quality sites.

How to Sell Websites to Restaurants: Everything You Need to Know

Published on January 24, 2023

Websites are the foundation of restaurant marketing. With over 660,000 restaurants in the US, the demand for effective web design is quite high in the industry. However, they need the right services for their website, as a DIY site doesn't cut it anymore.

Well, that's where you come in. Let's talk about how to sell websites to restaurants in 2023!

How to Select the Best Business Name for Your Web Design Agency

Published on December 20, 2021. Updated on January 16, 2023.

There are currently more than 30 million small businesses operating across the United States. They offer valuable products and services and 71% of these businesses use their website to advertise and market the products and services they sell. So if you are planning to start a web design agency, there is plenty of work out there!

10 Reasons Why Web Design is a Great Business to Start in 2023

Published on January 9, 2023

Have you been thinking about starting a business in 2023? If so, you may be thinking about the best business to start in 2023. What industry should you go into? What type of business makes the most type of money? What business will you enjoy doing?

One of the best businesses to start this coming year is one that is in high demand and easy to get going. You should start a web design company this year and here's why...

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The 30-Second Sales Pitch for Web Designers That Really Works

Published on December 30, 2022

Not a fan of cold calling? Don’t worry, our 30-second website sales pitch can help you navigate these types of calls as you sell websites to clients. Not only that, but statistics show that people are a lot more open to sales calls than you might think.

We know. It’s tough to know how to market yourself. That's where our 30-second sales pitch comes in. This strategy is a great way to succinctly share what you do and why someone should hire you. Sit tight as we walk you through exactly what to say.

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7 Tips for Designing Better-looking Websites for Your Clients

Published on December 26, 2022

We all know that the look and feel of a website are important, but did you know that design can actually impact a site’s performance and trust? In fact, 94% of users in a recent study expressed that bad design led to mistrust in the websites they visited.

When you design great looking websites, you’re not just creating a site that’s attractive. You're also improving its performance and its value. This could all lead to a faster sale, a happier client, and more money in your pocket.

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Sell More than Websites with SiteSwan's Reputation Management Feature

Updated on December 19, 2022

SiteSwan's Reputation Management feature is proving to be a valuable tool for many SiteSwan Resellers. It's the first true expansion of SiteSwan's services beyond web design, and it's ideal for anyone interested in selling digital marketing services to small businesses.

But what exactly is it? It's a tool that helps small businesses easily manage and respond to online reviews while also helping them increase their average star rating across the major review sites.

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If Not Now, When? How to Make Time to Work on Your Web Design Business

Published on December 27, 2021. Updated on December 12, 2022.

So you're thinking about starting your web design business but are concerned about the time commitment. Maybe you're already running your own agency but are struggling to find the time to focus your efforts on growing your business. The good news with owning your own business is that you can set your schedule and work at your own pace.

Whether you are running your business full-time or as a side hustle, consider implementing these 8 strategies to help you maximize your time so you can work smarter not harder.

The Top 3 Questions People Ask about the SiteSwan Website Reseller Program

Published on December 5, 2022

If you’re thinking about starting your own web design business with SiteSwan, we encourage you to do your research, take your time, request a demo and learn more about what has made our reseller program such a success over the last decade.

To assist you during the decision making process we compiled the top 3 questions people ask about the SiteSwan Reseller Program, along with the answers.

The Top 4 Ways to Sell Websites to Small Businesses

Published on November 21, 2022

As the owner of your own web design business, you want to make sales a top priority. When selling websites to small businesses, it’s important to use a combination of different sales methods. There isn’t a ‘one size fits all’ approach but there are a few highly effective ways that can bring you success, as long as you’re willing to put in the time and effort to try new things out.

Keep reading to explore the four most effective ways to sell websites to small businesses.

8 Tips for Choosing the Right Website Imagery

Published on November 7, 2022

As a web designer, it's important to select pictures that accurately represent the overall feel of the website you're working on. When it comes to choosing images, don't underestimate the power of a great photo.

The task of selecting the right images for a website you’re designing can be tricky, but it's worth taking the time to pick the best pictures that fit your client’s brand and message. In this article, explore tips for choosing the right images that attract and engage your target audience.

5 Signs it's Time to Fire a Client (and tips for letting them go)

Published on October 31, 2022

Any experienced business owner knows that some customers are easier to work with than others. Sometimes you can encounter a client that can be tough to work with or that really pushes your buttons.

While the decision to fire a client isn't easy, it could very well be the best decision to make for you and your business. To help you decide if it’s time to part ways with a client, take note of the following 5 warning signs and tips below to guide you through the process.

How to Choose the Right Legal Structure for Your Business

Published on October 24, 2022

You've got a great business idea, and now you're ready to make it happen. But before you can start turning your dream into reality, you need to choose the right legal structure or entity for your business. The wrong choice could mean costly penalties and legal headaches down the road. So how do you choose?

If you’re not sure where to begin or what kind of entity you should pick, this guide will help explain your options and help you select the best one for your business.

10 Habits of Being a Successful Entrepreneur

Published on October 10, 2022

If you’re a new entrepreneur, you’re probably filled with excitement, passion and determination – all qualities that make a great business owner. Although, you may also be harvesting some feelings of fear and uncertainty which is completely normal for any new entrepreneur. As you begin your new endeavors, you’ll want to identify ways to help you stay motivated and focused so you can stay the course on the fast track to success.

While every entrepreneur’s journey and experience will be different, there are certain habits of successful entrepreneurs that you can adopt to boost your own career and business.

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Back-to-School Means Back-to-Business: Why it's Prime Time for Web Design

Published on September 19, 2022

September is here and that means it’s back-to-school season. For students, it’s a new beginning and a fresh start to the coming year. For parents, it means getting the kids out of the house and back into the hectic school routine.

But September is also a great time to be a SiteSwan Website Reseller when local business owners, many of whom are also parents, can now re-focus on their business and are eager to launch a new website and other marketing initiatives before the busy holiday season.

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Starting a Part-Time Web Design Business with Full-Time Earning Potential

Siteswan interview with eric shelton (1)

Recorded on July 29, 2022

SiteSwan's Co-Founder, Justin Gerena, recently sat down with Eric Shelton, a SiteSwan reseller, who has sold close to 100 sites, working exclusively part-time. Eric devoted his time off from work to build up his side hustle which is on the verge of offering a full-time income.

Eric is by no means a web design guru, but he is an expert at working hard and hustling. He’s got drive, he’s got ambition, and he’s got laser focus, tactfully choosing his potential clients with phenomenal precision, which has allowed him to scale to some pretty impressive levels. And he’s done it all with just a part-time commitment.

How to Present a Website Mockup to a Prospect

Published on September 2, 2022

Did you know that how you present a website to a prospective small business client is just as important as how you build it? In fact, it’s a vital part of the overall sales process. You put the time and effort into creating a beautiful personalized mockup website so you don’t want to drop the ball in the final steps leading up to your chance to close the deal.

If you think that sending your prospects a link to the website you built for them is all you need to do to get the sale, then you could be missing out on the opportunity to gain new clients, sell more websites and scale your business.

3 Tips for Working from Home

Published on August 29, 2022

Being your own boss and working from home has many benefits, like flexibility and no commute, but being productive can be tough if you’re not used to working on your own schedule. It’s important to reflect, evaluate, and try different things to help you establish a structure for your day so you feel accomplished.

Here are 3 tips to help you stay productive when working from home so you can get the most out of your time and maintain a healthy work-life balance at the same time.

5 Reasons to Start a Web Design Business Even if You Have a Full-Time Job

Published on September 7, 2021. Updated on August 22, 2022.

Many people are entrepreneurial but don’t take the bold leap of starting their own business because of their employment situation. Just because you have a full time job doesn’t mean you cannot start a web design business with SiteSwan. In fact, many self-employed web designers once started off building websites on the side (while working a full time job).

Here are 5 reasons why starting your own web design business with SiteSwan could be a great idea even if you currently have a full time job:

7 Ways to Provide Top-Notch Customer Service

Published on August 15, 2022

When you run your own web design agency, you want to ensure your clients are pleased with your services to help cultivate a good relationship, build their trust, and loyalty. To build customer loyalty, ramping up your customer service efforts is the best place to start.

How you communicate with your customers has everything to do with whether or not they stay or return to do business with you again. To provide top-notch customer experience that sets you apart from your competitors, read through these seven tips and try to adapt them into your customer service strategy.

17 Tips to Get More Clients for Your Web Design Business Fast

Published on August 8, 2022

Landing more clients is the only way to keep your business going strong and although it can be a tedious task, with the right approach, it can also be easier than you think.

Since you are competing with other freelancers and web design agencies all over the world, you’ll want to identify ways that you can stand out against your competitors and attract clients to your web design business. If you are struggling to get new business or want to know how to find new clients once you’re ready to expand, we’ve outlined several ideas that will help you attract a full pipeline of new customers fast!

7 Tips to Give a Convincing Sales Pitch to Small Businesses

Published on August 1, 2022

If you want to sell websites to small businesses, it's important to craft an effective sales pitch. Your sales pitch can make or break a deal so you want to be prepared and practice your pitch prior to meeting with a client.

It’s also important to consider how you will deliver your pitch. Will you be selling face-to-face, over the phone or even via email? Keeping in mind the factors listed in this article and utilizing these tips can help you develop a convincing sales pitch to ultimately land more clients.

Why Web Design is the Ultimate Lifestyle Business

Published on September 20, 2021. Updated on July 18, 2022.

We all dream of a job that not only pays well, but one that offers flexibility and the freedom to do what we want, when we want, so we can live our best life. After all, who really enjoys being confined to an office Monday through Friday (sometimes weekends too) where you have to make a formal request to take time off if you want to attend a child's event or travel?

The Best Way to Sell Websites to Small Businesses

Published on July 11, 2022

There are many different ways you can sell websites to small businesses including face to face, phone, and email. There are pros and cons to each of these sales strategies. Some people prefer to sell websites in person while others may not be comfortable with this sales strategy or they might live too far away from prospects to meet in person, so it's important that you have options when selling websites.

By knowing which strategy works best for your business model, you can put yourself in the best position to sell websites and grow your business.

SiteSwan Releases New & Improved Instant Site Creation Tool

Siteswan website builder releases new improved instant site creation tool

Published on June 22, 2022

SiteSwan is proud to announce the release of our new and improved Instant Site Creation feature that allows SiteSwan Resellers to build professionally designed, ready-to-sell websites in less than 60 seconds.

When it comes to selling websites, building personalized demo sites for your prospects is one of the most effective sales tactics. Knowing this, we’ve simplified the customization process so you can stop spending your valuable time on tedious details involved in designing sites and focus on things that will help you grow your business – like prospecting and sales.

8 Key Elements of a User-Friendly Website

Published on April 15, 2021. Updated on June 20, 2022.

For most small businesses, the perfect website is one that leads to increased customer conversions, whether it's more phone calls, more leads or more sales. While there are plenty of different ways to achieve this, perhaps the most important element to focus on when building a small business website is making it as user-friendly as possible.

14 Businesses That Need a Website This Summer

Published on June 13, 2022

Web design services continue to be in high demand for most industries. While there are tons of prospective clients out there, it would be beneficial to narrow your search for businesses that might urgently need a website this summer.

In this article, we’ve compiled a comprehensive list of businesses that have experienced a surge in demand this season, along with reasons why they would benefit from a new website.

The Top 6 Things Small Businesses Look for in a Web Designer

Published on June 6, 2022

Like any other business decision, small business owners want to ensure they are choosing the best web designer to create and manage their website. But, what exactly are small business owners looking for in a web designer? How do you, as a web designer, stand out from the competition and earn their trust?

Here are 6 factors that small businesses consider when looking for a web designer.

10 Add-on Services You Can Offer to Your Web Design Clients to Boost Your Bottom Line

10 add-on services web designers can offer their clients to make more money

Published on August 13, 2021. Updated on May 23, 2022.

You just finished wrapping up a web design project for a client and collecting payment for all your hard work. Now you have them setup for automatic billing of their monthly payments. Congratulations!

Does this mean that you’re all done with this client and it’s time to find another? Not necessarily.

5 Reasons to Use SiteSwan Themes for Your Next Web Design Project

Published on May 16, 2022

There are several key design elements involved in creating a business website and it can sometimes be hard to know exactly where to start. Luckily, SiteSwan offers a reliable source of web design Themes in a variety of different industries. Our collection of more than 150 Themes can make designing websites a breeze. You can create and customize beautiful websites for just about any small business in no time at all. Keep reading to discover five reasons why SiteSwan Themes could be the perfect solution for your next web design project.

15 Tips to Help Improve Your Web Search Results

SiteSwan Blog - 15 Best Practices to Improve Your Web Search Results

Published on May 9, 2022

One of the best ways for any business to help drive traffic to their website is to rank well in web search results. Research has shown that more than 90% of clicks from a Google search result go to the first page of organic listings. That means only about 10% of people advance to the second page of search results! Statistics like this make it clear how important it is to rank with organic SEO. In this article, we’ll cover 15 tips and best practices you can implement into your SEO strategy to help improve your ranking.

12 Ways to Elevate Your Personal Brand and Look More Professional

Published on May 2, 2022

When starting a web design business, you’ll have to consider how you want you and your business to be perceived as well as how you can set yourself apart from the other web designers. There are a number of factors that go into building a personal brand. Before a prospective client buys any service from you, they must first buy into YOU and be sold on YOU. Follow these twelve tips and you’ll be on your way to developing your brand and looking more professional.

SiteSwan Website Reseller Interview with Zach Hansen of Surge Web Design

Copy of siteswan interview with zach hanson tom edit

Recorded on February 23, 2022

Anyone looking to grow their web design business will find this conversation enlightening. SiteSwan Co-Founder Justin Gerena interviews Zach Hansen from Surge Web Design, a SiteSwan Reseller, who took a huge leap of faith into entrepreneurship about three years ago. Zach now runs his own successful business with more than 150 clients selling multiple services and there’s no turning back.

This interview is filled with amazing insight from Zach on how to sell more websites to small businesses, along with some helpful tips from SiteSwan's co-founder.

The Pros and Cons of Granting Your Client Access to Make Changes to Their Website

SiteSwan Blog: The Pros and Cons of Granting Your Clients Access to Make Changes to Their Website — SiteSwan The Pros and Cons of Granting Your Clients Access to Make Changes to Their Website

Published on April 25, 2022

There are advantages and disadvantages of granting your clients access to make changes to their website opposed to managing the site yourself. Deciding which path you choose will likely determine how you market your service and even how much you charge. Before you make a decision it's important to understand the pros and cons.

9 Web Design Sales Tricks to Turn Prospects into Clients

Published on March 18, 2021. Updated on April 19, 2022.

For a lot of web designers, the process of designing sites comes easy—especially if you’re using a website building platform like SiteSwan, with our stunning Themes and instant site creation. However, it’s the sales side of the job that tends to be difficult for many agencies to hit a stride with. After all, producing quality work and being able to sell that work are two entirely different talents, and in order to grow a successful web design business, you need to be able to feel confident about your abilities to thrive as both a designer and a salesperson.

Glossary of Web Design Terms for Beginners

Published on April 5, 2022

If you’re new to web design, or if you just have trouble keeping up with the latest terms and jargon, you’ll find this resource helpful. The Web Design Glossary eBook defines over 150 common web terms so you can understand and speak confidently about industry-related terms and services.

8 Steps to Building Your Business Brand

Published on April 4, 2022

When starting your own business, there are many factors you have to consider when it comes to marketing your company. One of the most important elements is establishing your business’s brand. Follow these 8 steps to learn how to build a brand for your business.

10 Businesses that Need a Website this Spring (and the Themes You Can Use to Build Them)

Published on March 28, 2022

If you are just starting out your web design business or trying to branch out from the niche market you currently serve, you may not know where to begin. To help identify what businesses need a website right now, you can think seasonally. There are certain companies that are gearing up in the spring so they are ready for their peak season. Here are ten businesses that could benefit from your web design services this spring.

How to Market and Promote Your Web Design Business

Published on March 17, 2022

Becoming a web designer is not just about building great looking websites. Marketing your web design business is an extremely important aspect of promoting your brand, finding clients and ultimately scaling your business. So, we’ve compiled a list of 110 smart, effective and even free ways to market your web design business and produced this easy-to-read eBook.

5 Common Sales Objections Web Designers Face and How to Overcome Them

Published on June 18, 2020. Updated on March 14, 2022.

When prospecting for potential website clients, it’s important to be prepared for any possible reason why a business owner may say that they do not have or need a website. Not only is it important to know what they might say, it’s more important to know how to eliminate these excuses by addressing their real underlying concerns with valuable solutions.

We've Released a New Spam Filter to Block Unwanted Messages

Published on March 14, 2022

SiteSwan is proud to announce that we’ve released a new spam filter to block unwanted messages, while still letting important emails get through. The new spam filter, powered by the latest in machine learning technology, identifies spam based on the user’s past interactions with messages and email addresses and will be continually refined to get better at its job over time. All SiteSwan sites will have their accounts placed under the protection of the new spam filter automatically, and it's free-of-charge for all SiteSwan Resellers.

SiteSwan Website Reseller Interview with Bryan Foulk of Gulf Coast Web Pros

Recorded on Dec 29, 2021

In this 1-on-1 interview, Bryan Foulk shares his first-hand experience coming on board as a SiteSwan Website Reseller. With zero web design experience, Bryan has already sold 3 websites in his first 30 days. With many more deals in the works and big plans for 2022, Bryan is on the fast track to success.

Learn what attracted Bryan to the SiteSwan Reseller Program, his experience with the platform thus far, his opinion of SiteSwan's support team and exactly how we landed his first paying clients.

How to Build a Web Design Portfolio with No Clients

Published on December 30, 2020. Updated on February 14, 2022.

Starting your own web design business can be a fun and financially rewarding career. However, if you're just getting started, chances are you don't have any past work in your portfolio to show off to potential clients; that's okay! Here are four creative ways to quickly build up an impressive web design portfolio when you don't have any existing clients.

11 Reasons Why a Web Design Business is the Best Side Hustle to Start in 2022

Published on January 31, 2022

Was it one of your New Year’s resolutions to start your own business? Are you looking for a side hustle to supplement your regular income? Or do you simply want to spend your free time on a hobby that lets you earn some extra cash?

There are plenty of business opportunities out there but when comparing all the options, a web design business is by far the best side hustle you can start. But what makes web design the best side hustle in 2022? That’s what you’re about to discover here.

4 Tips to Find More Website Design Clients

Published on January 24, 2022

If you've recently made the switch to become a web designer, you're not alone. Just in the United States, thousands of people become web designers each year, with the field expected to grow 13% by 2030.

But a growing field brings with it a higher level of competition. Expertise alone isn't enough to bring in a client base. To grow your web design business, you'll need a more comprehensive strategy. We've created the following guide showing you the best way to grow a web design business.

10 Businesses That Need a Website this Winter

Published on January 10, 2022

So you’ve decided to take the plunge and start your own web agency with SiteSwan’s powerful website builder. You’ve done a lot of research, compared your options, and even came up with a business plan.

Now it’s time to build your clientele. Maybe you’re unsure how to begin promoting your services to small business owners or you don’t know how to find businesses that need a website in the first place.

11 Reasons Why Websites Are Essential for All Businesses in 2022

Published on January 3, 2022

What’s the single most important way to promote a business?

When it comes to business marketing, there are a thousand and one ways to do it. From traditional advertising to search engine optimization, sky’s the limit as to the combination of marketing methods that work best for a business.

10 Personal Branding Tips That'll Elevate Your Business in 2022

Published on December 6, 2021

Are you looking for ways to stand out and get more web design clients? Maybe you’re in a sales position at your agency and feel stuck in your career. Or perhaps you’re an agency owner or lifestyle entrepreneur who wants to stand out as an expert in digital marketing and design.

You may have scoured the web looking for tips for branding and marketing to boost your business. You may have studied the best resources on sales. But at the end of the day, it still feels like something is missing.

SiteSwan White Label Website Builder

The SiteSwan White Label Website Reseller Program enables agencies, publishers, designers and entrepreneurs to create professional websites for small businesses in minutes, without any coding or technical skills required. Our white label platform includes everything you need to start building and selling websites to local businesses, all under your own brand. As a SiteSwan Website Reseller, you set your own prices and you keep 100% of the sale. You pay just a flat monthly licensing fee to use our software.

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