The 5 Key Steps in the Website Sales Process
The 5 Key Steps in the Website Sales Process

The 5 Key Steps in the Website Sales Process

Published on June 26, 2023

Creating a successful sales process is a crucial aspect of starting and growing any business. It is the backbone of converting leads into paying customers and helps to ensure the success of your business. A well-designed and optimized sales process can make the difference between a thriving business and one that struggles to get off the ground. SiteSwan, a white label website builder platform, has developed a specific sales process that has been tested and proven to generate interest and close deals. In this article, we will take a closer look at the five key steps of the SiteSwan sales process and how they can help businesses succeed. Whether you're just starting out or looking to improve your existing sales process, this article provides valuable insights and actionable tips that you can use to grow your business. So, let's dive in and see how you can create a sales process that helps you achieve your business goals.

Step 1: Prospect

Prospecting is the first and one of the most important steps in the SiteSwan sales process. It involves identifying potential customers and generating leads for your business. This step requires research and a deep understanding of your target market and the businesses in your area that would benefit from a new website. The goal of prospecting is to find businesses that are in need of a new website, either because their existing site is outdated, not mobile-friendly, lacks an SSL certificate, or for any other reason.

For businesses using SiteSwan, the Local Prospecting Tool takes the guesswork out of identifying businesses in need of a website. The tool generates leads on-demand, providing you with a list of businesses in your area that are ready to move on from their existing site. This makes it easier for you to move on to the next step in the sales process and connect with these businesses.

When prospecting, it's important to keep in mind that not all businesses will be ready to move forward with a new website right away. Some may still be in the research phase or may not have the budget for a new site. It's important to be patient and persistent, and to continue to build relationships and follow up with these businesses so that when they are ready to move forward, they will think of you.

Step 2: Pitching

The next step in the SiteSwan sales process is pitching the prospect on a new website. This step involves connecting with the business owner and offering to create a FREE website demo. The goal of the pitch is to secure a commitment from the prospect to see a website design specifically made for their business. This is an important step in the sales process, as it helps to build trust and establish a relationship with the prospect.

The pitch can be made by phone, in person, over email, or through social media messaging, depending on what the prospect is most comfortable with. It's important to be personal and professional in your approach and to clearly explain the benefits of a new website and how it can help their business.

When making the pitch, it's important to focus on the prospect's needs and to listen to their concerns. This will help you to tailor your pitch and show them how a new website can help solve their specific problems. By offering to create a FREE website demo, you are providing the prospect with a low-risk opportunity to see the value that a new website can bring to their business.

Step 3: Creating the Site

The third step in the SiteSwan sales process is creating the demo site. This step involves using the SiteSwan platform to build a professional, mobile-optimized website for the prospect's business. SiteSwan's Instant Site Creation feature makes this step incredibly easy, allowing you to build a beautiful site in minutes using one of the over 250+ industry-specific themes.

The Instant Site Creation feature will inject all the details about the business into the site, including the business name, address, phone number, and any other relevant information. It will also optimize the SEO settings on the site, helping the business to rank higher in search engine results and reach more potential customers. All of this can be done with just one click, making it easy for anyone to build a professional-looking site, even if they have no prior website design experience.

Step 4: Presenting the Site

The fourth step in the SiteSwan sales process is presenting the site to the prospect. This step involves showcasing the completed website to the prospect and explaining its features and benefits. The goal of this step is to impress the prospect, answer any questions they may have, and highlight the value that a new website can bring to their business.

When presenting the site, it's important to be confident and knowledgeable about its features and capabilities. Take the time to walk the prospect through the site, showing them how it can help their business reach more customers, improve their online presence, and increase their sales. Be prepared to answer any questions they may have and to address any concerns they may have about the site.

It's also important to make the presentation personal and to connect with the prospect on a personal level. By doing so, you can build trust and establish a relationship with the prospect, making it more likely that they will choose to move forward with the sale.

Step 5: Closing the Sale

The final step in the SiteSwan sales process is closing the sale. This step involves asking for the sale, collecting payment information, and setting up automatic billing using the built-in Client Billing feature. The goal of this step is to secure payment from the prospect and to finalize the sale.

Closing the sale requires confidence and the ability to ask for the sale in a professional and persuasive manner. It's important to highlight the benefits of the website and to show the prospect how it can help their business grow. By doing so, you can make it clear why the investment in a new website is worth it.

When closing the sale, it's also important to be prepared to handle objections and to address any concerns the prospect may have. By being responsive and understanding, you can build trust and increase the chances of securing the sale.

SiteSwan's built-in Client Billing feature makes collecting payment and setting up automatic billing incredibly easy. This feature allows you to securely collect payment information and set up automatic billing, ensuring that you receive payment on time and with minimal effort.


In conclusion, the SiteSwan sales process is a comprehensive and effective solution for both established web design agencies and those looking to start a web design business. The five key steps of prospecting, pitching, creating the site, presenting the site, and closing the sale provide a roadmap for success and help to maximize the chances of generating interest, closing deals, and growing your business.

SiteSwan is more than just a website builder platform; it includes all the tools, training, and support you need to build a profitable web design business. Whether you're a seasoned web design professional or just starting out, SiteSwan provides you with the resources and guidance you need to succeed. From the Local Prospecting Tool to the Instant Site Creation feature, SiteSwan makes it easy to build beautiful, mobile-optimized websites for small businesses.

So, if you're looking to grow your web design business or start a new one, consider using SiteSwan and the proven sales process outlined in this article. With the right tools, training, and support, you can build a successful and profitable web design business and achieve your business goals.

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